Round two of entrepreneurship
When I first started my company, I was younger, hungrier, and—if I’m honest—selfish. I poured everything into the work. It was my identity, my ambition, my measure of success. I worked all the time, and I didn’t stop to consider what it cost me, or the people closest to me.
Then life shifted. I pressed pause on entrepreneurship and stepped into corporate life. I told myself it was a safer path, a more predictable one—especially as a parent. And for a while, it was. But predictability isn’t purpose. And eventually, I found myself staring down the decision I had been avoiding: should I step back into entrepreneurship, even if I was afraid of repeating old mistakes?
The fear was real. What if I slipped back into those same patterns? What if chasing business meant losing balance at home?
But here’s what’s different this time: I’m different. Parenthood reshaped me. Grief and growth reshaped me. I’ve learned to build with boundaries, to lead with clarity, and to keep my family at the center of the story.
And yet, the outside world didn’t see any of this. Hanging out with the moms of my kids’ friends, I realized most of them thought I was a housewife. Some assumed I sold baked goods (which—flattering, I’ll take the compliment). But not one knew that I’m in my 18th year of owning my own company. They didn’t know I took a four-year detour into corporate land, or that I’ve helped CEOs land national TV spots, grow audiences into the millions, or launch bestselling books.
That gap—the one between who people think you are and who you really are—can be frustrating. But it can also be freeing. Because I don’t need the neighborhood moms to validate me. I don’t need anyone to. I know the value of what I’ve built, the lessons I’ve carried forward, and the legacy I’m shaping now.
I didn’t come back to entrepreneurship because it was easy. I came back because it was right. And this time, I’m building a business that doesn’t just succeed on paper—it succeeds in real life, alongside the people who matter most.
Because success without integrity isn’t success at all. And my integrity? Still not for sale.
