Tag Archives: Trends

Mobile Marketing For Small Business Trends To Watch For And Know Immediately

Mobile phones are powerful devices when a business owner wants to talk with and communicate with their ideal customer and market in a very congruent and relevant way. Just about every mobile phone network and device existing today allows you to use them as a great business tool.

Your Smart mobile phones are readily available throughout the market place and currently are excellent breeding grounds with regards to mobile phone marketing. It will help you with economizing your time, energy and effort as well as your cash reserves.

Please understand that with smart mobile phones today, consumers are not in need of a PC anymore. They can perform any kind of transaction anywhere they feel like conducting it. This new way of marketing and communicating with people is called text based or text message marketing simply using the consumers mobile phone. You can perform things like mobile phone email advertising and promotion, mobile text marketing, location specific marketing, mobile app advertising, etc. There is no limit to what you can do as a business owner today with mobile marketing. This trend is so big that it is about to surpass even e-commerce!

In the world we live in today, I think you can agree that it has become more mobile. Just about everyone today has on them a cell phone, and 70% of them sleep with their phone. Today, if you want to get in touch with someone, the easiest and fastest way to do so is to simply send them a text message. And guess what? A few smart and early adopter local business owners have figured this out and are using mobile marketing to communicate with their target market. And the majority of this mobile text marketing is related to the following:

* Applications or gadgets a user of a smart mobile phone can use to speed up ideas and interactions.
* Customer service and care or any kind of thing you can think of.
*Sharing platforms, social interaction, product and service standardization. etc.
* Real time mobile coupons and special offers.
* Even professionals like doctors and dentists are offering their services through the use of mobile phones in regards to patient reminders and scheduling, etc.

I hope you are seeing now that the smart local business owners are choosing to offer information pertaining to their business via mobile text message marketing. Their customers can now sign up to receive updates about their business, real time mobile coupons and special deals, new products being released, etc. And all these can be communicated to consumers through simple text messages that build trust and authority in your market.

What is also exciting is that all the traffic your mobile friendly websites are getting is being watched and tracked by the likes of Google. They are then ranking these sites for a business using mobile advertising. This sure does save you a lot of money when you compare it to other forms of marketing and promotion.

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New Local SEO Trends For Local and Small Business Internet Marketing

95% of Small and local businesses fail to acquire top position in search engines. This is mainly due to failing at the fundamentals of SEO and internet marketing. In 2011 there will be a push for diverse content in a way unseen in recent times.

Previously, getting listed in directories was the only goal for a webmaster. Now, with the advent of Google, the web has changed. Web 2.0 and Social media have dominated the scene. In 2011, two critical factors will benefit companies with websites.

1. Diverse Content – Never before has there been a demand for a company to market in such a way that articles, blogs, videos, social media, RSS, and podcasts are the norm. A local business owner who is not adept at each of the Internet Marketing Services doesnt stand a chance against a competitor that is either a seasoned internet marketer, or one who has employeed a Local SEO specialist. The ability to obtain diverse content across the web, is an art and science that will rule the school in 2011.

2. Direct Response Website – Business card websites are outdated, but still around. Local companies are failing to take advantage of social media, opt-in, autoresponder, and other technologies that allow them to continually market to a target audience, vs simply a hit on a web page. Industry experts agree that by utilizing direct response websites, conversion rates move from a 2-3% average to a 10-20% average!

3. Social Media – Social Media will still be king in 2011. Companies will learn more about at least having profiles at Twitter, Facebook, and Linked In. Although in 2011, social media will still be a younger crowds game, more and more businesses will follow the example of the Business Giants, and catch up sadly…..and tweet they will.

The fighting frontier for Google space will culminate in an evolution of companies becoming more web savvy. Internet marketing will move from the wayside, to the forefront. Every business is in the marketing business. As phone books and traditional media dry up, so internet marketing will take off.

And although Google would love it if they had more and more space for a Page One search, alas, the victors of war will come out on top, and push the competitors that don’t want to market online….out the door.

Internet marketing for small business is a simple and straightforward process, however, like everything it requires an investment in either time or money. Huge returns await, as the average ROI (Return on Investment) for a well optimized and top ranking website is MOUNTAINS above traditional sources.

A good internet marketing campaign should include all of the aspects listed above, and for now, be very affordable. SEO companies will stop getting the $ 5,000 – $ 10,000 per month for the art and science of internet marketing, and SEO is for the masses. Small Businesses have a level playing field and should see SEO pricing fall. For less than the price of a half pages in the phone directories, small businesses can find internet marketing services that will change their business.

Jeffrey Stine is a Senior Internet Marketing and SEO Strategist in Frederick, MD. He is an outspoken advocate for internet marketing, in particular for offline businesses. He is a public speaker and trainer in Local Seo and Internet Marketing for Small Business . Frederick, MD SEO Check out the video: Local SEO
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