Tag Archives: solutions

Ingredients of branding solutions

“Your brand is your promise to the world! Make sure you don’t let the world down!” That may sound like something coming from the scriptures, or from some great sage! If you thought of some great sage, you would be somewhat right. Because every ‘brand guru’ of any stature would have uttered those words at some time or the other in his career. Perhaps you knew that already! Nevertheless, even though I may be guilty of repetition, I say that again. Not only that, I would go further, and venture to talk about branding services and what you must expect from your branding solutions provider.

In its barest form your brand is your logo or your tagline. But what makes the logo or the tagline a ‘brand’ is this – when a consumer sees the logo, she immediately thinks of your company by name; she also thinks of the product that you sell or one your products that she has used and is familiar with; or whenever there is talk in general about the type of products that you make, she immediately thinks of your specific product, your logo and your company name. It is this association between logo, tagline, company name and product that makes a ‘brand’. Without the instant recognition from logo to the company name or to the product, there is no brand.

What do you need to do to make your logo a ‘brand’? Your branding services consultant will guide you through the process. He has taken the trouble to understand your company, your business, your customers and your competitors. Simply, he has studied your company. He advises you on how to synchronise the goals you have set for your brand with the goals you have set for your company. He tells you what you must do to make sure that every part of your business, every person in your company, and every communication from the company, they all send out the same message. This is the very message that your brand conveys.

All the advice you receive from your branding solutions company will help you take action to synchronize the message that emanate from different parts of the company. All this advice and guidance from your brand strategy advisor can collectively be called as ‘branding services’ or ‘branding solutions’. This advice can cover many things – logo design, tagline creation, stationery design. It could also include articulating the company’s values or mission, and educating the company staff about that and about how to make that mission come alive. These are the ingredients of ‘branding services’ – something that you may expect from a reputable branding solutions provider.For more information visit us at : http://www.brandharvest.net/services.htm

From articulating the company’s vision and mission to creating a logo and tagline and on to making them all memorable to the consumer – these are the ingredients of a package of ‘branding services’ that your brand strategy consultant should provide.
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Profitable Company Branding: 4 Sound Solutions To Make Your Company’s Branding More Lucrative

You’ve worked very hard to sculpt a legitimate brand. A brand which is well known and matches the company image, mission and vision you designed. You have strived to construct a brand you are proud of. Now the thought on your mind is, how to make your company’s branding profitable. Let’s have a look at a few of your possible options.

1) If you’ve established a notable, and likeable, brand then you are presently on your way to profitable company branding. People purchase from companies they find appealing, honor, have heard of, and who infuse a level of trust. Never cease to build up your brand through your marketing and advertising efforts.

2) For you to keep and build profits, your brand needs to continue to keep up with your customer’s desires. Your brand expresses your core benefit, your USP and your character. It is the character of your business and yet, as your customers needs evolve and grow, your brand has to evolve and progress with it.

For example, Coca Cola is perhaps one of the strongest brands in the world today. They represent good times and fond memories, right? You cannot help but grin when you see a Coke logo. Even so, the time-honored soda they sold decades ago isn’t their only product. The Coke brand continued to grow and change to meet the needs of today’s consumers with Diet Coke, Caffeine Free Coke, Coke Zero and a whole host of different products. Yet simultaneously, they took with them their primary benefit and what Coca Cola epitomizes.

3) Another way to profitable company branding is to lend your brand out to established companies. Partner with other companies by inserting your brand on their products. You can possibly design an arrangement where you take in a portion of the revenues or earn a flat payment. You profit and they capitalize on your brand and make more sales. This undoubtedly must be analyzed carefully and you need to ensure that any product or service you set your brand on matches your customer’s expectations for quality.

4) Re-evaluate your brand. If your branding just isn’t as successful as you would like it to be think about giving it an overhaul. Basic things like an improved logo and slogan will help, nevertheless, much of a small businesses brand is built on identity … your identity. If your logo just isn’t as strong as you ‘d like it to be, take a look at how you can share and convey more of your qualities through your products, services and policies. For instance, if you are a straightaway to the point, limitless type of company, then your ad copy, subject matter and messages should exhibit that.

Profitable company branding, is about discovering that foundational benefit you offer and imparting it effectively and efficiently to your market. Once you have engineered a strong brand, or are on the way to constructing a strong and notable brand, take advantage of it by continuing to give what your audience needs while still transmitting and supporting your brand’s core message.

And now I would like to invite you to visit my online marketing success blog, The Project Marketer! To learn even more about profitable company branding , please visit our Branding section at: http://www.ProjectMarketer.com

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