Tag Archives: Small

The Importance of Search Engine Optimisation For Your Small Business

Marketing online can be a challenging task for many business. The internet offers small businesses the chance to promote and sell their services and products online, where they have struggled to market themselves locally. The internet has truly become the inherent entity all over the world and though it has provided benefits in many ways, there are particular disadvantages too. An online search can return a huge number of results, making it harder for consumers to locate a good quality business in their local area. This online challenge makes SEO an important consideration for small businesses.

In the recent days, SEO for small businesses has become much easier. This is thanks to the ever changing innovative tools and technology being developed by search engines and other companies. However, SEO for small businesses is still a growing field, and thus individuals need to make their efforts to stay ahead of others, before the competition catches on. Your competitors may or may not be ahead of you already, but you can begin to use SEO to help you compete straight away.

Some of the tips which can help when considering SEO for a small business:

1. Making links with other businesses locally, networking and interlinking. Request that associates link to your website in exchange for a link to theirs. In the meanwhile, they can search through reliable web directories to find opportunities to promote their business website onto their list. See if you can get your business listed on your local chamber of commerce website.

2. Let consumers know where you are, make your whole postal address and contact details visible and available, make it easy for people to see where you are located. This way, it will be helpful for the visitors, customers and clients to know that they are local, which will make them more likely to click on their site.

null 3. Put your website forward to be included in local business listings and reviews. Do not rely on the search engines to automatically detect you as being local. Small business owners need to be pragmatic and submit their business website on local business listings and local segments of the major search engines and business review web pages.

4. If you have a positive local business review, tell everybody about it ! You have nothing to lose by giving happy customers a little nudge. Having completed a business transaction, clients can be asked if they would object to giving you a written review of their satisfaction.

In summary:

There are many professionals out there offering SEO services to small businesses, but there is nothing to stop individuals from learning some tricks of the trade to do it themselves.

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Mobile Marketing For Small Business Trends To Watch For And Know Immediately

Mobile phones are powerful devices when a business owner wants to talk with and communicate with their ideal customer and market in a very congruent and relevant way. Just about every mobile phone network and device existing today allows you to use them as a great business tool.

Your Smart mobile phones are readily available throughout the market place and currently are excellent breeding grounds with regards to mobile phone marketing. It will help you with economizing your time, energy and effort as well as your cash reserves.

Please understand that with smart mobile phones today, consumers are not in need of a PC anymore. They can perform any kind of transaction anywhere they feel like conducting it. This new way of marketing and communicating with people is called text based or text message marketing simply using the consumers mobile phone. You can perform things like mobile phone email advertising and promotion, mobile text marketing, location specific marketing, mobile app advertising, etc. There is no limit to what you can do as a business owner today with mobile marketing. This trend is so big that it is about to surpass even e-commerce!

In the world we live in today, I think you can agree that it has become more mobile. Just about everyone today has on them a cell phone, and 70% of them sleep with their phone. Today, if you want to get in touch with someone, the easiest and fastest way to do so is to simply send them a text message. And guess what? A few smart and early adopter local business owners have figured this out and are using mobile marketing to communicate with their target market. And the majority of this mobile text marketing is related to the following:

* Applications or gadgets a user of a smart mobile phone can use to speed up ideas and interactions.
* Customer service and care or any kind of thing you can think of.
*Sharing platforms, social interaction, product and service standardization. etc.
* Real time mobile coupons and special offers.
* Even professionals like doctors and dentists are offering their services through the use of mobile phones in regards to patient reminders and scheduling, etc.

I hope you are seeing now that the smart local business owners are choosing to offer information pertaining to their business via mobile text message marketing. Their customers can now sign up to receive updates about their business, real time mobile coupons and special deals, new products being released, etc. And all these can be communicated to consumers through simple text messages that build trust and authority in your market.

What is also exciting is that all the traffic your mobile friendly websites are getting is being watched and tracked by the likes of Google. They are then ranking these sites for a business using mobile advertising. This sure does save you a lot of money when you compare it to other forms of marketing and promotion.

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Selling Online for Small Businesses

Selling online for small businesses has become big business in modern times. An online presence is a must for almost every business in the 21st century and even more vital is the relevance and ease of use with which your customers find their online experience within your website.

One of the most important elements of your online presence is your domain name. Get it right and everyone will know where to find you; get it wrong and your customers will be lost.

You can buy domain names with a variety of extensions, including .co.uk, .org and .com , for a relatively low cost per year. Some web hosting companies even offer packages that could get your business online sooner than you think, by offering easy-to-use website templates and 24/7 IT support. You could even get eCommerce and eMarketing support under the one roof for additional low costs, meaning you can commence trading online in no time.

If your business is designed to sell online, you’ll know that you require three things: a domain name, a web hosting package and a website. Once you have purchased the appropriate URL for your website, you’ll want to concentrate on guaranteeing its connection to a web server for 24 hours a day. This way, your customers can purchase and pay for goods on your website at any time of the day, no matter where in the world they live. Using a web hosting company is ideal, as they can guarantee that your website is permanently online via their own web server.

When selling online, it’s important that your customers can make payments quickly and easily, so you’ll want to make sure that your website is associated with a reputable payment provider. Once your customers reach your website, you can begin to promote your products and sell to them, but in order for this to happen, it’s vital that you first drive traffic to your site.

E-marketing (or eMarketing) is a great way to proliferate your message to existing or potential customers and to promote your business online. You could find that your web hosting company offers you an eMarketing option within your web hosting package, but you can certainly add to this yourself. Marketing can take any number of forms, whether on or offline and it’s up to you to strike the right balance in tone when speaking and reaching out to your customers. You could consider e-mailing existing customers, purchasing online advertising space, or even marketing your website to press to gain additional coverage.

One of the most vital elements of any business is getting your branding right. As a small business, once you’ve made the key decisions regarding this, you can purchase your domain names to complement your business title and plans. Once you’ve decided on your URL, you can begin to build your website and begin your career in online retail almost immediately.

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
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Small Business Advertising Via Direct Mail Marketing

Amidst the growing trend in online marketing, direct mail marketing, still plays a vital part in the promotion of small businesses. Reports show that these strategies certainly has impact to consumers. So if you own a small business then this form of promotion will definitely suit you.

Direct mail marketing is more favorably acceptable than other form of direct marketing. All you need to do is to make a complete, unique and enticing package. This doesn’t mean to be expensive, but something you have planned and strategized. A masterpiece sent to a household is more likely viewed than thrown away. Hence, before the receiver would know that it is direct mail marketing, you have already achieved your aim of promoting your business. It is more favorable when you have met the customer’s requirements. All you need is the best strategy to hit success.

A small business usually has manageable scope of customer base. This is also equal to considerable amount of direct mail marketing pieces. Hence, you do not need to produce tons and tons of letters or post cards to be sent to multitude of household. You can concentrate on a targeted mailing list where you have potential customers. If you already have targeted mailing list, you will minimize the cost of sending mails to non-customers.

Before sending advertisements through direct mail marketing, you must consider few vital things so that you will not be hitting the air.

Prepare your direct mail marketing strategy. Most probably, you will not be sending your advertisements only once, especially when your product has not yet gathered stable consumer base. Your targeted mailing list will come from your customer profile, so decide who among all people must be sent a promotion. Choose those households whom based from history has buying power. This will minimize your cost of production and execution.

Your direct mail marketing strategy must be in tandem with the best item to be sent. Use graphic design principles that could attract potential buyers. Simple flyers are easily thrown out so critically decide on what catches your customers’ attention.

Small business advertisements are usually a hit to customers if these pieces are personalized and have more ideas of call to action. Nevertheless, the design must not be sacrificed by the thoughts you wish to convey. Make your recipients think about the mail, and don’t spoon feed them of what they should think or feel. This is how direct mail marketing works.

DemandPrints.com is a leading OnDemand design, print, copy, and direct mail advertising company with services tailored for small and medium businesses. DemandPrints.com provides affordably priced and professionally designed printing and direct mail marketing materials, including brochures, newsletters, postcards, stationery, menus and ads. Customers are able to produce their marketing materials and entire direct mail advertising campaign for a fraction of the cost and time previously required.

For more information on DemandPrint.com products and services, Direct Mail Advertising, please visit www.DemandPrints.com, call (888) 566-1350, or email Info@DemandPrints.com.
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Successful advertising and marketing for small businesses

Advertising is an essential part of a business. It is the one that will help the business grow and last longer. It will help you attract more consumers, spread the word about your business, improve your sales and increase your revenue. But for small business owners, Marketing And Advertising may be a lot to take in. There are so many things to worry about such as the huge expense it will take to advertise. And there’s also the matter of how to advertise effectively. So for those who are worrying about how to create an effective advertising campaign, here are a few laws that you should abide to.

1. Use one message

A high response rate advertisement usually conveys a single message. Your small business advertising and marketing campaign needs to quickly communicate its core message in 3 seconds or less. It’s important that your message be simple and compelling at the same time. It has to be understood immediately by the consumers and also be straight to the point.

2. Add credibility

It has become human nature to distrust advertising and marketing as well as Marketing And Advertising Agencies so it is important that your advertisement should have real and credible claims. Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars. Sometimes you have to provide proof in terms of statistics, research findings, and case studies.

3. Test everything

Large businesses have a greater margin to waste capital and resources without testing their advertising and marketing. Small businesses, however, do not have and cannot afford to have this kind of this luxury. So use coupons, codes, and specials to measure the headline, timing, and placement of you advertisement. Test only one item at a time and one medium. Testing doesn’t necessarily have to be extravagant. It can be as simple as asking every customer for several weeks how they heard of your business.

4. Be easy to contact

Every single brochure, box, email and all company literature should have full contact information including: website, email address, phone and fax numbers, and company address. In order to turn potential consumers into actual buying consumers, you have to make it easier for them to contact you. And you can do this through effective advertising that includes all your contact information.

5. Match ads to target

Effective advertising speaks to one target market only. So it’s also important that you tailor your advertising and marketing to each market. Focus the message to the target group and make sure that you place it in the right area. For example, an advertisement for losing weight should be in women’s magazines.

6. Create curiosity

Successful advertising and marketing does not necessarily have to sell a product or service immediately. Instead, create advertisements that are able to generate the interest of the consumers and make them want more information. The most important part of an advertisement is its “call to action”. This is what separates effective ads from terrible ones.

SMRTMedia, one of the leading Advertisement Agencies in Singapore, offers Effective Outdoor Advertising Campaigns such as Subway Advertisements , Bus Stop Advertising and Advertising Billboard .
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Five Tips for Small Business SEO Beginners

This article offers five helpful tips for SEO beginners in small businesses.

1. Use your page titles, tags, and headings: Small business marketing online can be a difficult part of business. However, you need every advantage that you can get. If you’re not familiar with these terms and are setting your website up yourself, search them out online so you can see how to properly set them up in your web page to help improve your search results. Alternatively, if you are using a web designer be sure they understand what keywords you are hoping will bring people to your site.

2. Try article marketing: Writing articles about the area of business that you are engaged in is one of the most useful ways of increasing traffic to your site. Not only will people reading the articles find their way to your site, the incoming links will feed into the third tip below. Article marketing is a must for small business marketing online.

3. Build quality incoming links: The links coming into your site will play a large part in how you are ranked in the search engines. Try to concentrate on links coming from web sites that are of a similar theme or with related content, as the links will count for more. Quality is always preferable to quantity when it comes to link building. As mentioned above, the links from the resource boxes in your articles are an excellent source of incoming links, making article marketing doubly valuable.

4. Submit your site to directories: By being listed in the directories you will be getting more back links from credible sources, not to mention the traffic that you will bring in off of those links themselves. If you are not comfortable submitting your site manually to all of the different directories that are out there on the internet, use a directory submission service, of which there are many quality services out there.

5. Hire help: This might seem like a bit of a cop out, but in truth, this can be the most valuable strategy for improving your small business marketing online initiatives. Learning to outsource the correct work to qualified individuals can actually save you loads of money in the long run, because attempting to learn all the ins and outs of SEO can be incredibly time consuming, and your time might be better spent improving the quality of your business and your products themselves, rather than on learning a completely new skill set and technology.

Scott Gallagher is an author of an internet marketing course. With exceptional knowledge of marketing for small business, Scott is also becoming an expert with Courier Marketing Solutions.
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Video Marketing For Small Business – Three Mistakes to Avoid

YouTube has exploded and is extremely helpful for small businesses and entrepreneurs who want to get started using video to attract new clients and customers. At this time, it’s the number three most trafficked web site in the world and YouTube itself is used as a search engine for people searching for content. If you create short marketing videos, you can be found when people search!

So why do video to promote your small business? Old time advertising and marketing simply isn’t working anymore. Things such as the Yellow Pages don’t bring in traffic. When was the last time you checked the Yellow Pages? You have to do what is new, what is working and go where the traffic is. Here are three mistakes to avoid when wanting to promote your small business with video.

1. Not creating a channel on YouTube.

When you create your channel on YouTube, create it in your name if possible. Sometimes, people start out in a business that has one topic, but then it begins to attract different customers with different interests. So by getting it in your name, you are not stuck with one niche. You can change as the market sees you and as the market demands different products and services and topics from you.

What to do instead:

Grab your channel immediately on YouTube, even if you don’t think you are going to be using video for another few months, get your real estate now. It’s free to create your own channel.

2. Letting Your Ego Get in the Way.

Another mistake to avoid when starting market your small business with video is to avoid becoming self conscious when you turn the video recorder on. This is just your ego.

What to do instead:

It’s important when you turn the video recorder on, to get out of your own self-critical head and focus on your message and how you can help and bring value to your market.

3. Being Scared of Technology.

The third mistake to avoid when beginning to use video to market your small business is to let technology, or your fear of it, get in the way. It’s never been easier to create videos quickly and painlessly.

What to do instead:

Get an easy USB video device like a Flip Video and just begin practicing. Most USB video devices now even have YouTube integration, meaning you can simply create your video, film your video, attach the USB to your computer, and with a few clicks of your mouse, upload your video to YouTube. It’s really never been easier to get your business, your message and your services in front of millions of people

And now I would like to invite you to claim your Free Instant Access to my “Easy Product Creation Secrets” Video when you visit http://www.ProductCreationBonus.com. From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training.
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7 Proven Small Business Marketing Ideas You Can Use Today

It may be getting more and more difficult for small businesses to compete with giant superstores like WalMart, but in one area the big boys just cannot compare: relationships.

Your small business may not be able to match the prices at Home Depot or Target, but here are seven ways you can make up for that will stellar customer service. By building relationships with your customers, you stand a much better chance of retaining that customer for life, and isn’t that better than a one time sale to a person you’ll never see again?

1. Contests: Holding a contest is a great way to market your business as a fun place, whether you’re a party planner or a dentist. Issue a press release to get the community involved, and you’ll not only earn new customers, but you’ll rediscover old ones as well.

2. Newsletters: Sending out a newsletter periodically is simply a way of keeping your businesses name in front of your clients. Newsletters can be sent by mail or electronically, and should contain some helpful advice, answer questions, and perhaps offer coupons to give your subscribers a reason to stay subscribed.

3. Seminars: Seminars are often thought of as a tool for business to business sales, but they can be useful in the business to consumer world as well. A bridal shop might hold a seminar for brides-to-be about wedding planning, or a computer store might hold a seminar to teach users about the latest operating system from Apple. New technology even makes it possible to host seminars online, so you can reach even more prospective clients without having to worry about scheduling and space constraints.

4. Articles: Articles are a useful tool for teaching your potential clients about your business or products. A store selling cookware could benefit from publishing articles about the proper care of their products, or how to cook with cast iron, or recipes in which specialty items like lemon zesters are used. Articles can be published in a variety of formats, both on and offline, as long as the article itself contains a link back to your business’ website, or other contact information.

5. Bonuses: Giving away a bonus with a purchase is a great way to build rapport with your clients. A hair salon that gives away shampoo with a color and cut or a printer who gives away a box of business cards with a ream of letterhead is going to have a lot more clients than those who don’t.

6. Coupons: Similar to bonuses, coupons give your customer the feeling that you care about them, that you’re giving away something just for them. Careful placement and tracking of coupons can also help refine your marketing efforts to maximize your ROI.

7. Donations: Donating your professional services or consumer products is a feel good way of gaining exposure in the community–and let’s not forget the tax benefits. Participation in fundraising events for your favorite charity, donating prizes or space for a gathering, or even paying for printing costs (with a blurb) are all good ways to get your business out there in front of potential customers.

Orchestrating all this can seem like a hassle, but if you have a business website that’s a good place to keep your visitors up to date with the latest events you’re planning.

InAreaCode.com is the world’s only area code dependent Internet yellow pages, and the only yellow page directory which allows you to communicate directly with your potential client. Using these and other small business marketing ideas is the perfect way to get your business found by your target audience: consumers in YOUR area code.
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Marketing Ideas for Small Businesses

There are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.

Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog.

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Create Instructional Videos. Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist.

Get Ad Promo Credits. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
Reddit. Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.

Be a Savvy Social Networker. Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.

Stumble Upon Advertising. If you want to try some paid advertising but you’re not looking to break the bank, Stumle Upon’s Paid Search Discovery could be for you. Paid Discovery delivers users straight to your site, ready to engage. What works best on Stumble Upon? Photography, visual assets, and humorous content.

DIY Infographics. Infographics are insanely powerful marketing tools. They’re visual eye candy, they’re easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Hiring a designer to make you an A+ infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind a bit of a challenge.
Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet.

For more details on our products and services, please feel free to visit us at Internet Marketing Company and Online Marketing Company India
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The Best CRM For Small Business: An Overview

It goes without saying that competition rules the business world today. Which is why both sales and marketing are line functions for any business. Giant strides in the sphere of information technology, additionally, has given birth to the concept of customized CRM software for sales. Similarly, small businesses being no exception to the rule have also started using this software and the best CRM for small business that has been developed so far comes with a strict focus on customer orientation with service response as a principal feature. The latter is based on constant inputs given by buyers.

The best CRM for small businesses is basically a customized software solution that meets the individual needs of a customer while also enhancing online communication with all customers and service centers that a small business may have. This in turn effectively solves customer related issues in the shortest possible time. The additional advantage is that in future, it ensures the product or service’s brand image and reliability.

The current business scenario dictates that the best CRM Software for Small Business will automate the entire sales force, implement analysis processes for sales promotional models and strategies and help track the client’s sales account history for sales in future. More importantly, one of its principal functions would be to set up a perpetual link for coordination between sales, call centers and retail outlets. Specific software relating to data warehousing is also available that takes note of average transaction information, merging it with products related to CRM and to provide key performance indicators.

This customized software is also usable in opportunity management which enables a business to identity and tackle unforeseen growth and demand. The software will also implement an appropriate forecasting model which integrates the sales history with predicted or projected sales. Certain CRM systems are also developed to track and measure numerous marketing campaigns that are launched simultaneously through various networks. These are enabled to track sales and online customer analysis.

For small businesses particularly, CRM software is developed in a manner that comprises a contact management system which integrates documents, faxes, emails, jobs as also individual account schedules. Customer centricity is the principal focus of this software and customer preference is given the maximum importance. Customer leverage here is secondary. This no doubt, adds enormous value by way of effective engagement between individuals or customers.

The right CRM software, when properly implemented, inevitably helps smaller companies to promptly identify sales opportunities that they may often miss. This is mostly due to ignorance of relevant information which may also be wrongly communicated or misused. This software manages client relationships, all relevant marketing communications as also records relating to customer services and lead to the capture of data points to generate additional leads that maximize or improve upon sales revenue. The use of this software also leads to the reduction of marketing costs as they capably judge a prospective lead’s potential, show the right engagement levels and contact time.

This makes it possible for the right sales person to get qualified leads for scoring and missed opportunities are eliminated. They can also manage and track campaigns launched on available information and for making the right marketing budgets in future.

Swarna Shukla is an experienced writer, with many credible work related to CRM for Small Business. She also got recognition in the form of being on customer relationship management software.
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