Tag Archives: Marketing

Mobile Marketing For Small Business Trends To Watch For And Know Immediately

Mobile phones are powerful devices when a business owner wants to talk with and communicate with their ideal customer and market in a very congruent and relevant way. Just about every mobile phone network and device existing today allows you to use them as a great business tool.

Your Smart mobile phones are readily available throughout the market place and currently are excellent breeding grounds with regards to mobile phone marketing. It will help you with economizing your time, energy and effort as well as your cash reserves.

Please understand that with smart mobile phones today, consumers are not in need of a PC anymore. They can perform any kind of transaction anywhere they feel like conducting it. This new way of marketing and communicating with people is called text based or text message marketing simply using the consumers mobile phone. You can perform things like mobile phone email advertising and promotion, mobile text marketing, location specific marketing, mobile app advertising, etc. There is no limit to what you can do as a business owner today with mobile marketing. This trend is so big that it is about to surpass even e-commerce!

In the world we live in today, I think you can agree that it has become more mobile. Just about everyone today has on them a cell phone, and 70% of them sleep with their phone. Today, if you want to get in touch with someone, the easiest and fastest way to do so is to simply send them a text message. And guess what? A few smart and early adopter local business owners have figured this out and are using mobile marketing to communicate with their target market. And the majority of this mobile text marketing is related to the following:

* Applications or gadgets a user of a smart mobile phone can use to speed up ideas and interactions.
* Customer service and care or any kind of thing you can think of.
*Sharing platforms, social interaction, product and service standardization. etc.
* Real time mobile coupons and special offers.
* Even professionals like doctors and dentists are offering their services through the use of mobile phones in regards to patient reminders and scheduling, etc.

I hope you are seeing now that the smart local business owners are choosing to offer information pertaining to their business via mobile text message marketing. Their customers can now sign up to receive updates about their business, real time mobile coupons and special deals, new products being released, etc. And all these can be communicated to consumers through simple text messages that build trust and authority in your market.

What is also exciting is that all the traffic your mobile friendly websites are getting is being watched and tracked by the likes of Google. They are then ranking these sites for a business using mobile advertising. This sure does save you a lot of money when you compare it to other forms of marketing and promotion.

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Small Business Advertising Via Direct Mail Marketing

Amidst the growing trend in online marketing, direct mail marketing, still plays a vital part in the promotion of small businesses. Reports show that these strategies certainly has impact to consumers. So if you own a small business then this form of promotion will definitely suit you.

Direct mail marketing is more favorably acceptable than other form of direct marketing. All you need to do is to make a complete, unique and enticing package. This doesn’t mean to be expensive, but something you have planned and strategized. A masterpiece sent to a household is more likely viewed than thrown away. Hence, before the receiver would know that it is direct mail marketing, you have already achieved your aim of promoting your business. It is more favorable when you have met the customer’s requirements. All you need is the best strategy to hit success.

A small business usually has manageable scope of customer base. This is also equal to considerable amount of direct mail marketing pieces. Hence, you do not need to produce tons and tons of letters or post cards to be sent to multitude of household. You can concentrate on a targeted mailing list where you have potential customers. If you already have targeted mailing list, you will minimize the cost of sending mails to non-customers.

Before sending advertisements through direct mail marketing, you must consider few vital things so that you will not be hitting the air.

Prepare your direct mail marketing strategy. Most probably, you will not be sending your advertisements only once, especially when your product has not yet gathered stable consumer base. Your targeted mailing list will come from your customer profile, so decide who among all people must be sent a promotion. Choose those households whom based from history has buying power. This will minimize your cost of production and execution.

Your direct mail marketing strategy must be in tandem with the best item to be sent. Use graphic design principles that could attract potential buyers. Simple flyers are easily thrown out so critically decide on what catches your customers’ attention.

Small business advertisements are usually a hit to customers if these pieces are personalized and have more ideas of call to action. Nevertheless, the design must not be sacrificed by the thoughts you wish to convey. Make your recipients think about the mail, and don’t spoon feed them of what they should think or feel. This is how direct mail marketing works.

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Successful advertising and marketing for small businesses

Advertising is an essential part of a business. It is the one that will help the business grow and last longer. It will help you attract more consumers, spread the word about your business, improve your sales and increase your revenue. But for small business owners, Marketing And Advertising may be a lot to take in. There are so many things to worry about such as the huge expense it will take to advertise. And there’s also the matter of how to advertise effectively. So for those who are worrying about how to create an effective advertising campaign, here are a few laws that you should abide to.

1. Use one message

A high response rate advertisement usually conveys a single message. Your small business advertising and marketing campaign needs to quickly communicate its core message in 3 seconds or less. It’s important that your message be simple and compelling at the same time. It has to be understood immediately by the consumers and also be straight to the point.

2. Add credibility

It has become human nature to distrust advertising and marketing as well as Marketing And Advertising Agencies so it is important that your advertisement should have real and credible claims. Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars. Sometimes you have to provide proof in terms of statistics, research findings, and case studies.

3. Test everything

Large businesses have a greater margin to waste capital and resources without testing their advertising and marketing. Small businesses, however, do not have and cannot afford to have this kind of this luxury. So use coupons, codes, and specials to measure the headline, timing, and placement of you advertisement. Test only one item at a time and one medium. Testing doesn’t necessarily have to be extravagant. It can be as simple as asking every customer for several weeks how they heard of your business.

4. Be easy to contact

Every single brochure, box, email and all company literature should have full contact information including: website, email address, phone and fax numbers, and company address. In order to turn potential consumers into actual buying consumers, you have to make it easier for them to contact you. And you can do this through effective advertising that includes all your contact information.

5. Match ads to target

Effective advertising speaks to one target market only. So it’s also important that you tailor your advertising and marketing to each market. Focus the message to the target group and make sure that you place it in the right area. For example, an advertisement for losing weight should be in women’s magazines.

6. Create curiosity

Successful advertising and marketing does not necessarily have to sell a product or service immediately. Instead, create advertisements that are able to generate the interest of the consumers and make them want more information. The most important part of an advertisement is its “call to action”. This is what separates effective ads from terrible ones.

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Impact of Internal Branding In Your Marketing Efforts

About Internal Branding

Most companies focus entirely on promoting their brand to create a positive perception on the consumer’s brand that internal branding loses its share of the formula. An important share, at that. Marketing efforts are executed to establish a high-quality brand that delivers to the needs and demands of the consumers. But how do you ensure that you are delivering up to the standards of your company? This is where internal branding comes into play.

To attain good quality products and services for your brand, you need to take care of your business’ internal processes first. Internal branding is about the focus you give on ensuring that practices and methods utilized in the creation of products or services meet your company’s set of values. Branding must be done inside and out. You need to be able to reproduce these values in the mind of everyone who is a part of the organization so you can naturally promote your brand.

How Do You Achieve It?

You cannot produce a good marketing message to the public unless you start from within. That is something every business owner need to realize. Therefore, you need to learn strategies as to how you can effectively execute a sound internal branding system to ensure a cohesive take on developing a brand that will satisfy your potential customers.

Here’s how you can do it:

Gather together all of your development team work together in the development and creation of the brand to ensure that all methods are synchronized with your values and set of objectives laid out by the company.

When hiring employees to work with you, choose those that are aligned with the corporate values of your company. Having the right set of skills will enable you to achieve the most effective brand representation you desire.

Keep internal communication lines open at all times. This will enable you to reinforce and enhance whatever existing values that are being executed to meet the promise of your brand. If you keep nurturing this in the mind of the employees, then they will be able to develop that soon enough.

Benefits of Internal Branding

Aside from unity in your company’s vision towards what you want to achieve with your brand, internal branding offers more benefits. If you are not aware of the potential benefits that internal branding offers, these are just a few ways that it can help boost your brand’s campaign:

Internal branding produces a healthy working environment and cohesive working culture. Once all employees understand the vision behind the brand, all components of the company are now geared towards the same goals.

Internal branding produces a more consistent branding message. Once your brand have established a given brand reputation, your employees will be proud to represent your company while at the same time be challenged to meet its set of standards.

Internal branding serves as an avenue to push for change.

Internal branding develops your brand identity.

Basic Priciples

If you want to create an effective internal branding system, every company must give attention to the following set of principles:

1.) Give freedom not control. An effective internal branding management is one that emphasizes a set of rules that are agreed on by the employees, so they could genuinely contribute to the advancement of your brand.

2.) Decentralize. Learn how to trust your employees to deliver the quality your brand deserves.

3.) Communicate your company’s message to the personnel first before the customers. How do you expect your employees to deliver the type of standard you want to achieve if they do not have proper understanding of the company’s objectives?

4.) Synchronized operation. You need to be able to pull together different departments of the company so that everyone works at the same pace and perspective.

5.) Think long-term goals. No brand is created overnight. Therefore, you need to create that mindset in your personnel that enables them to think of the long-term impacts and effects of an effective internal branding system.

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Video Marketing For Small Business – Three Mistakes to Avoid

YouTube has exploded and is extremely helpful for small businesses and entrepreneurs who want to get started using video to attract new clients and customers. At this time, it’s the number three most trafficked web site in the world and YouTube itself is used as a search engine for people searching for content. If you create short marketing videos, you can be found when people search!

So why do video to promote your small business? Old time advertising and marketing simply isn’t working anymore. Things such as the Yellow Pages don’t bring in traffic. When was the last time you checked the Yellow Pages? You have to do what is new, what is working and go where the traffic is. Here are three mistakes to avoid when wanting to promote your small business with video.

1. Not creating a channel on YouTube.

When you create your channel on YouTube, create it in your name if possible. Sometimes, people start out in a business that has one topic, but then it begins to attract different customers with different interests. So by getting it in your name, you are not stuck with one niche. You can change as the market sees you and as the market demands different products and services and topics from you.

What to do instead:

Grab your channel immediately on YouTube, even if you don’t think you are going to be using video for another few months, get your real estate now. It’s free to create your own channel.

2. Letting Your Ego Get in the Way.

Another mistake to avoid when starting market your small business with video is to avoid becoming self conscious when you turn the video recorder on. This is just your ego.

What to do instead:

It’s important when you turn the video recorder on, to get out of your own self-critical head and focus on your message and how you can help and bring value to your market.

3. Being Scared of Technology.

The third mistake to avoid when beginning to use video to market your small business is to let technology, or your fear of it, get in the way. It’s never been easier to create videos quickly and painlessly.

What to do instead:

Get an easy USB video device like a Flip Video and just begin practicing. Most USB video devices now even have YouTube integration, meaning you can simply create your video, film your video, attach the USB to your computer, and with a few clicks of your mouse, upload your video to YouTube. It’s really never been easier to get your business, your message and your services in front of millions of people

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Using Mobile Local Marketing Correctly To Advance Your Business

Mobile marketing for local businesses is a trend and a marketing medium you do not want to avoid or dismiss.

1. First of all, please know that Mobile users are different from computer users.

Mobile users search online in a different way. They aren’t on your internet site to research and thus download and read your PDF information. The vast majority of mobile phone users are usually searching online as a way to find common information because they are running errands all over town. Because of the compact phone display they may have, they aren’t interested in clicking all over your internet site to look for what they need. So an effective mobile site would have minimal but essential info right on the front web page.

2. It is imperative that you are clear on who your target audience is.

Mobile promotion with text message messages exclusively operates if you transmit a new message to the correct folks. A few establishments make the miscalculation of treating Text (Short Message Service) like a mass advertising media rather than the targeting resource that it was intended to be.

With text message marketing advertising, you are able to send very congruent and targeted messages to a certain demographic of consumers and hot them with your offer at the right time at the right place. This will create a lot of success fro your business your messages are speaking he the right people on their own terms.

So, as you can see, understanding your market is the key here.

3. It Is A Mistake To Use SMS For Hard Sales Tactics

With Mobile marketing, it certainly is a way to communicate with your best customers. But as a word of caution, do not just hard sell them all the time. People buy from businesses that they know, like, and trust. So, build valuable relationships first and give before you get.

You just want to avoid doing what so many other business owners do and that is send out mail messages that are unimportant and not congruent with what they are looking for. This will become a real annoyance to your audience.

Don’t turn out to be one of those. Alternatively, you should give value to your consumers as a result of all your mobile marketing activities. In the event that shoppers feel as if they really are benefiting from the text promotion relationship they are going to agree to in addition to accept it. Otherwise, your time and effort may potentially damage your brand.

4. Mobile Marketing Is Most Effective When Used With Other Advertising

Even though mobile promotion strategies are generally helpful when implemented on their own, they carry much more power when they’re employed as an element of a strong all round marketing program. If you happen to be employing website advertising, marketing via email, or even TV promotions in addition to local newspaper promotions, mobile advertising can easily possibly be a good solid excellent fit for you to incorporate with those strategies.

What you could do here is use your short code in all your other advertisements. Also, put your unique QR code on all your marketing material so consumers can easily just scan it and go to a coupon of yours, your website, or what ever you want them to experience.

5. Using SMS One Way Marketing For Best Effect

As you can now see, Mobile phone marketing is a fantastic strategy for you to keep in constant contact with your customers. But, you want to differentiate yourself again from most local business owners out there by making it more than just a one-way conversation where you are always selling stuff. Instead, also use it to connect with people and build a sense of community with them.

In the end, the people you are communication with will really appreciate this about you and tell others about your business. Remember, people do business with businesses they know, like, and trust.
This is when they will start buying from you. Then you can ask them for their feedback and opinions and get some helpful data on them about how you may serve them better in the future. his is where it gets to be a lot of fun.

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Facebook And Twitter Marketing For Your Business

People are updating their Facebook accounts and sending tweets on their Twitter accounts from just about anywhere. From airports to school cafeterias and from restaurants to workstations, people are actively using social networking sites to stay connected, network and share ideas. This is partly because mobile phones are now able to access these sites and partly because these platforms have made networking simple and fast. Hence, the popularity of Facebook and Twitter marketing to promote businesses is growing.

Facebook and Twitter Marketing: A Few Facts

While many people use social networking sites to stay connected with family and friends, there is a growing trend of Facebook and Twitter marketing as well. The reason for this trend is clear from the following facts.

Facebook facts

Facebook has taken the world by storm by rapidly increasing in fan following. According to the 2010 statistics:

1. Facebook has over 400 million active online users.

2. 50% of active users log on to their account every day.

3. More than 5 billion content pieces are shared every week.

4. More than 1.5 billion local businesses have their profile pages on Facebook.

Twitter facts

With Twitter, you can grow your base of followers. According to the 2010 Twitter statistics:

1. Twitter has over one billion registered users.

2. New users are signing up at the rate of three million per day.

3. 75% of its traffic comes from third party applications.

4. There are average 55 million tweets per day, nearly half of which are business related tweets.

These statistics speak volumes about the growing popularity of Facebook and Twitter marketing. To take advantage of these networking sites, it is essential to maintain attractive profile pages with relevant content to reflect your business identity and reputation.

Advantages of Facebook and Twitter Marketing

There are numerous benefits of Facebook and Twitter marketing, such as:

1. You can build your virtual personality on these websites and talk to people about their reactions, preferences and experiences.

2. You can build a large client base across the globe.

3. Social media can prove to be a self-sustaining marketing tool for your business for many years to come.

4. Facebook and Twitter allow people to identify and connect to your brand.

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Finding Local Internet Marketing For Local Businesses

When searching for Local Internet Marketing for Local Businesses, the first thing you should consider is what you are looking for and what will help improve your business. With a lot of different companies and services available, you should look around different websites to get an idea what can help you.

The first place to start with is your website, assuming that you have one. A website designer can help you with this. You can keep it simple and have the online equivalent of a brochure, giving the same kind of detail that you would give them at a trade show or community event.

You may have seen videos online about SEO or Search Engine Optimisation. Essentially, this means getting your website to the top of search engine results. The right keywords are the first step in achieving this. Other methods that can help get your site to the top of results include listing websites and article submissions.

Alternatively, you may want a more detailed website, one that entices them into purchasing your goods and then has the secure payment system in place in order to do that. This option is likely to be more expensive so it is worth bearing in mind when talking to a website designer. Make sure you are clear about what you want. It is often a good idea to look at similar websites to give them an idea of what kind of site suits your needs.

However there are other ways of getting more results. For example you could submit articles with the same keywords. As well as getting more results it is also a good chance to inform people about your business and get more potential contacts and sales. Some businesses have managed to get traditional print media articles on the back of successful articles and blogs. If they had tried to get in themselves it would have probably proven either a lot more expensive or taken a lot more time.

Social networking is another great option for internet marketing. As well as getting new potential clients, it is a great of getting in touch with other local businesses. While more local stores are being threatened by chain outlets, it is possible for companies to make informal alliances, encouraging people to keep money in the local economy. A good way to do this is to exchange links between other local stores. As well as showing solidarity with the local community, it also adds to the traffic on your website so is well worth taking the time to do.

Social networking is a fantastic tool to use, especially to keep informed about upcoming local events. They are also a great way of getting contacts and if you are clever you can often get discounts on services. With a balanced approach, you will create long term contacts that will help your business. Helping other local businesses will in turn create more brand loyalty to the local area and will benefit you with more sales.

Local Internet Marketing For Local Businesses will help you establish more contacts, get more traffic for your website and improve your brand image. Finding the right company will help you get the most from the internet.

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7 Proven Small Business Marketing Ideas You Can Use Today

It may be getting more and more difficult for small businesses to compete with giant superstores like WalMart, but in one area the big boys just cannot compare: relationships.

Your small business may not be able to match the prices at Home Depot or Target, but here are seven ways you can make up for that will stellar customer service. By building relationships with your customers, you stand a much better chance of retaining that customer for life, and isn’t that better than a one time sale to a person you’ll never see again?

1. Contests: Holding a contest is a great way to market your business as a fun place, whether you’re a party planner or a dentist. Issue a press release to get the community involved, and you’ll not only earn new customers, but you’ll rediscover old ones as well.

2. Newsletters: Sending out a newsletter periodically is simply a way of keeping your businesses name in front of your clients. Newsletters can be sent by mail or electronically, and should contain some helpful advice, answer questions, and perhaps offer coupons to give your subscribers a reason to stay subscribed.

3. Seminars: Seminars are often thought of as a tool for business to business sales, but they can be useful in the business to consumer world as well. A bridal shop might hold a seminar for brides-to-be about wedding planning, or a computer store might hold a seminar to teach users about the latest operating system from Apple. New technology even makes it possible to host seminars online, so you can reach even more prospective clients without having to worry about scheduling and space constraints.

4. Articles: Articles are a useful tool for teaching your potential clients about your business or products. A store selling cookware could benefit from publishing articles about the proper care of their products, or how to cook with cast iron, or recipes in which specialty items like lemon zesters are used. Articles can be published in a variety of formats, both on and offline, as long as the article itself contains a link back to your business’ website, or other contact information.

5. Bonuses: Giving away a bonus with a purchase is a great way to build rapport with your clients. A hair salon that gives away shampoo with a color and cut or a printer who gives away a box of business cards with a ream of letterhead is going to have a lot more clients than those who don’t.

6. Coupons: Similar to bonuses, coupons give your customer the feeling that you care about them, that you’re giving away something just for them. Careful placement and tracking of coupons can also help refine your marketing efforts to maximize your ROI.

7. Donations: Donating your professional services or consumer products is a feel good way of gaining exposure in the community–and let’s not forget the tax benefits. Participation in fundraising events for your favorite charity, donating prizes or space for a gathering, or even paying for printing costs (with a blurb) are all good ways to get your business out there in front of potential customers.

Orchestrating all this can seem like a hassle, but if you have a business website that’s a good place to keep your visitors up to date with the latest events you’re planning.

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Marketing Ideas for Small Businesses

There are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.

Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog.

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Create Instructional Videos. Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist.

Get Ad Promo Credits. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
Reddit. Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.

Be a Savvy Social Networker. Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.

Stumble Upon Advertising. If you want to try some paid advertising but you’re not looking to break the bank, Stumle Upon’s Paid Search Discovery could be for you. Paid Discovery delivers users straight to your site, ready to engage. What works best on Stumble Upon? Photography, visual assets, and humorous content.

DIY Infographics. Infographics are insanely powerful marketing tools. They’re visual eye candy, they’re easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Hiring a designer to make you an A+ infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind a bit of a challenge.
Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet.

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