Ingredients of branding solutions

“Your brand is your promise to the world! Make sure you don’t let the world down!” That may sound like something coming from the scriptures, or from some great sage! If you thought of some great sage, you would be somewhat right. Because every ‘brand guru’ of any stature would have uttered those words at some time or the other in his career. Perhaps you knew that already! Nevertheless, even though I may be guilty of repetition, I say that again. Not only that, I would go further, and venture to talk about branding services and what you must expect from your branding solutions provider.

In its barest form your brand is your logo or your tagline. But what makes the logo or the tagline a ‘brand’ is this – when a consumer sees the logo, she immediately thinks of your company by name; she also thinks of the product that you sell or one your products that she has used and is familiar with; or whenever there is talk in general about the type of products that you make, she immediately thinks of your specific product, your logo and your company name. It is this association between logo, tagline, company name and product that makes a ‘brand’. Without the instant recognition from logo to the company name or to the product, there is no brand.

What do you need to do to make your logo a ‘brand’? Your branding services consultant will guide you through the process. He has taken the trouble to understand your company, your business, your customers and your competitors. Simply, he has studied your company. He advises you on how to synchronise the goals you have set for your brand with the goals you have set for your company. He tells you what you must do to make sure that every part of your business, every person in your company, and every communication from the company, they all send out the same message. This is the very message that your brand conveys.

All the advice you receive from your branding solutions company will help you take action to synchronize the message that emanate from different parts of the company. All this advice and guidance from your brand strategy advisor can collectively be called as ‘branding services’ or ‘branding solutions’. This advice can cover many things – logo design, tagline creation, stationery design. It could also include articulating the company’s values or mission, and educating the company staff about that and about how to make that mission come alive. These are the ingredients of ‘branding services’ – something that you may expect from a reputable branding solutions provider.For more information visit us at : http://www.brandharvest.net/services.htm

From articulating the company’s vision and mission to creating a logo and tagline and on to making them all memorable to the consumer – these are the ingredients of a package of ‘branding services’ that your brand strategy consultant should provide.
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