Category Archives: Website Design

The Importance of Search Engine Optimisation For Your Small Business

Marketing online can be a challenging task for many business. The internet offers small businesses the chance to promote and sell their services and products online, where they have struggled to market themselves locally. The internet has truly become the inherent entity all over the world and though it has provided benefits in many ways, there are particular disadvantages too. An online search can return a huge number of results, making it harder for consumers to locate a good quality business in their local area. This online challenge makes SEO an important consideration for small businesses.

In the recent days, SEO for small businesses has become much easier. This is thanks to the ever changing innovative tools and technology being developed by search engines and other companies. However, SEO for small businesses is still a growing field, and thus individuals need to make their efforts to stay ahead of others, before the competition catches on. Your competitors may or may not be ahead of you already, but you can begin to use SEO to help you compete straight away.

Some of the tips which can help when considering SEO for a small business:

1. Making links with other businesses locally, networking and interlinking. Request that associates link to your website in exchange for a link to theirs. In the meanwhile, they can search through reliable web directories to find opportunities to promote their business website onto their list. See if you can get your business listed on your local chamber of commerce website.

2. Let consumers know where you are, make your whole postal address and contact details visible and available, make it easy for people to see where you are located. This way, it will be helpful for the visitors, customers and clients to know that they are local, which will make them more likely to click on their site.

null 3. Put your website forward to be included in local business listings and reviews. Do not rely on the search engines to automatically detect you as being local. Small business owners need to be pragmatic and submit their business website on local business listings and local segments of the major search engines and business review web pages.

4. If you have a positive local business review, tell everybody about it ! You have nothing to lose by giving happy customers a little nudge. Having completed a business transaction, clients can be asked if they would object to giving you a written review of their satisfaction.

In summary:

There are many professionals out there offering SEO services to small businesses, but there is nothing to stop individuals from learning some tricks of the trade to do it themselves.

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Mobile Marketing For Small Business Trends To Watch For And Know Immediately

Mobile phones are powerful devices when a business owner wants to talk with and communicate with their ideal customer and market in a very congruent and relevant way. Just about every mobile phone network and device existing today allows you to use them as a great business tool.

Your Smart mobile phones are readily available throughout the market place and currently are excellent breeding grounds with regards to mobile phone marketing. It will help you with economizing your time, energy and effort as well as your cash reserves.

Please understand that with smart mobile phones today, consumers are not in need of a PC anymore. They can perform any kind of transaction anywhere they feel like conducting it. This new way of marketing and communicating with people is called text based or text message marketing simply using the consumers mobile phone. You can perform things like mobile phone email advertising and promotion, mobile text marketing, location specific marketing, mobile app advertising, etc. There is no limit to what you can do as a business owner today with mobile marketing. This trend is so big that it is about to surpass even e-commerce!

In the world we live in today, I think you can agree that it has become more mobile. Just about everyone today has on them a cell phone, and 70% of them sleep with their phone. Today, if you want to get in touch with someone, the easiest and fastest way to do so is to simply send them a text message. And guess what? A few smart and early adopter local business owners have figured this out and are using mobile marketing to communicate with their target market. And the majority of this mobile text marketing is related to the following:

* Applications or gadgets a user of a smart mobile phone can use to speed up ideas and interactions.
* Customer service and care or any kind of thing you can think of.
*Sharing platforms, social interaction, product and service standardization. etc.
* Real time mobile coupons and special offers.
* Even professionals like doctors and dentists are offering their services through the use of mobile phones in regards to patient reminders and scheduling, etc.

I hope you are seeing now that the smart local business owners are choosing to offer information pertaining to their business via mobile text message marketing. Their customers can now sign up to receive updates about their business, real time mobile coupons and special deals, new products being released, etc. And all these can be communicated to consumers through simple text messages that build trust and authority in your market.

What is also exciting is that all the traffic your mobile friendly websites are getting is being watched and tracked by the likes of Google. They are then ranking these sites for a business using mobile advertising. This sure does save you a lot of money when you compare it to other forms of marketing and promotion.

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Selling Online for Small Businesses

Selling online for small businesses has become big business in modern times. An online presence is a must for almost every business in the 21st century and even more vital is the relevance and ease of use with which your customers find their online experience within your website.

One of the most important elements of your online presence is your domain name. Get it right and everyone will know where to find you; get it wrong and your customers will be lost.

You can buy domain names with a variety of extensions, including .co.uk, .org and .com , for a relatively low cost per year. Some web hosting companies even offer packages that could get your business online sooner than you think, by offering easy-to-use website templates and 24/7 IT support. You could even get eCommerce and eMarketing support under the one roof for additional low costs, meaning you can commence trading online in no time.

If your business is designed to sell online, you’ll know that you require three things: a domain name, a web hosting package and a website. Once you have purchased the appropriate URL for your website, you’ll want to concentrate on guaranteeing its connection to a web server for 24 hours a day. This way, your customers can purchase and pay for goods on your website at any time of the day, no matter where in the world they live. Using a web hosting company is ideal, as they can guarantee that your website is permanently online via their own web server.

When selling online, it’s important that your customers can make payments quickly and easily, so you’ll want to make sure that your website is associated with a reputable payment provider. Once your customers reach your website, you can begin to promote your products and sell to them, but in order for this to happen, it’s vital that you first drive traffic to your site.

E-marketing (or eMarketing) is a great way to proliferate your message to existing or potential customers and to promote your business online. You could find that your web hosting company offers you an eMarketing option within your web hosting package, but you can certainly add to this yourself. Marketing can take any number of forms, whether on or offline and it’s up to you to strike the right balance in tone when speaking and reaching out to your customers. You could consider e-mailing existing customers, purchasing online advertising space, or even marketing your website to press to gain additional coverage.

One of the most vital elements of any business is getting your branding right. As a small business, once you’ve made the key decisions regarding this, you can purchase your domain names to complement your business title and plans. Once you’ve decided on your URL, you can begin to build your website and begin your career in online retail almost immediately.

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
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Five Tips for Small Business SEO Beginners

This article offers five helpful tips for SEO beginners in small businesses.

1. Use your page titles, tags, and headings: Small business marketing online can be a difficult part of business. However, you need every advantage that you can get. If you’re not familiar with these terms and are setting your website up yourself, search them out online so you can see how to properly set them up in your web page to help improve your search results. Alternatively, if you are using a web designer be sure they understand what keywords you are hoping will bring people to your site.

2. Try article marketing: Writing articles about the area of business that you are engaged in is one of the most useful ways of increasing traffic to your site. Not only will people reading the articles find their way to your site, the incoming links will feed into the third tip below. Article marketing is a must for small business marketing online.

3. Build quality incoming links: The links coming into your site will play a large part in how you are ranked in the search engines. Try to concentrate on links coming from web sites that are of a similar theme or with related content, as the links will count for more. Quality is always preferable to quantity when it comes to link building. As mentioned above, the links from the resource boxes in your articles are an excellent source of incoming links, making article marketing doubly valuable.

4. Submit your site to directories: By being listed in the directories you will be getting more back links from credible sources, not to mention the traffic that you will bring in off of those links themselves. If you are not comfortable submitting your site manually to all of the different directories that are out there on the internet, use a directory submission service, of which there are many quality services out there.

5. Hire help: This might seem like a bit of a cop out, but in truth, this can be the most valuable strategy for improving your small business marketing online initiatives. Learning to outsource the correct work to qualified individuals can actually save you loads of money in the long run, because attempting to learn all the ins and outs of SEO can be incredibly time consuming, and your time might be better spent improving the quality of your business and your products themselves, rather than on learning a completely new skill set and technology.

Scott Gallagher is an author of an internet marketing course. With exceptional knowledge of marketing for small business, Scott is also becoming an expert with Courier Marketing Solutions.
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Video Marketing For Small Business – Three Mistakes to Avoid

YouTube has exploded and is extremely helpful for small businesses and entrepreneurs who want to get started using video to attract new clients and customers. At this time, it’s the number three most trafficked web site in the world and YouTube itself is used as a search engine for people searching for content. If you create short marketing videos, you can be found when people search!

So why do video to promote your small business? Old time advertising and marketing simply isn’t working anymore. Things such as the Yellow Pages don’t bring in traffic. When was the last time you checked the Yellow Pages? You have to do what is new, what is working and go where the traffic is. Here are three mistakes to avoid when wanting to promote your small business with video.

1. Not creating a channel on YouTube.

When you create your channel on YouTube, create it in your name if possible. Sometimes, people start out in a business that has one topic, but then it begins to attract different customers with different interests. So by getting it in your name, you are not stuck with one niche. You can change as the market sees you and as the market demands different products and services and topics from you.

What to do instead:

Grab your channel immediately on YouTube, even if you don’t think you are going to be using video for another few months, get your real estate now. It’s free to create your own channel.

2. Letting Your Ego Get in the Way.

Another mistake to avoid when starting market your small business with video is to avoid becoming self conscious when you turn the video recorder on. This is just your ego.

What to do instead:

It’s important when you turn the video recorder on, to get out of your own self-critical head and focus on your message and how you can help and bring value to your market.

3. Being Scared of Technology.

The third mistake to avoid when beginning to use video to market your small business is to let technology, or your fear of it, get in the way. It’s never been easier to create videos quickly and painlessly.

What to do instead:

Get an easy USB video device like a Flip Video and just begin practicing. Most USB video devices now even have YouTube integration, meaning you can simply create your video, film your video, attach the USB to your computer, and with a few clicks of your mouse, upload your video to YouTube. It’s really never been easier to get your business, your message and your services in front of millions of people

And now I would like to invite you to claim your Free Instant Access to my “Easy Product Creation Secrets” Video when you visit http://www.ProductCreationBonus.com. From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training.
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Using Mobile Local Marketing Correctly To Advance Your Business

Mobile marketing for local businesses is a trend and a marketing medium you do not want to avoid or dismiss.

1. First of all, please know that Mobile users are different from computer users.

Mobile users search online in a different way. They aren’t on your internet site to research and thus download and read your PDF information. The vast majority of mobile phone users are usually searching online as a way to find common information because they are running errands all over town. Because of the compact phone display they may have, they aren’t interested in clicking all over your internet site to look for what they need. So an effective mobile site would have minimal but essential info right on the front web page.

2. It is imperative that you are clear on who your target audience is.

Mobile promotion with text message messages exclusively operates if you transmit a new message to the correct folks. A few establishments make the miscalculation of treating Text (Short Message Service) like a mass advertising media rather than the targeting resource that it was intended to be.

With text message marketing advertising, you are able to send very congruent and targeted messages to a certain demographic of consumers and hot them with your offer at the right time at the right place. This will create a lot of success fro your business your messages are speaking he the right people on their own terms.

So, as you can see, understanding your market is the key here.

3. It Is A Mistake To Use SMS For Hard Sales Tactics

With Mobile marketing, it certainly is a way to communicate with your best customers. But as a word of caution, do not just hard sell them all the time. People buy from businesses that they know, like, and trust. So, build valuable relationships first and give before you get.

You just want to avoid doing what so many other business owners do and that is send out mail messages that are unimportant and not congruent with what they are looking for. This will become a real annoyance to your audience.

Don’t turn out to be one of those. Alternatively, you should give value to your consumers as a result of all your mobile marketing activities. In the event that shoppers feel as if they really are benefiting from the text promotion relationship they are going to agree to in addition to accept it. Otherwise, your time and effort may potentially damage your brand.

4. Mobile Marketing Is Most Effective When Used With Other Advertising

Even though mobile promotion strategies are generally helpful when implemented on their own, they carry much more power when they’re employed as an element of a strong all round marketing program. If you happen to be employing website advertising, marketing via email, or even TV promotions in addition to local newspaper promotions, mobile advertising can easily possibly be a good solid excellent fit for you to incorporate with those strategies.

What you could do here is use your short code in all your other advertisements. Also, put your unique QR code on all your marketing material so consumers can easily just scan it and go to a coupon of yours, your website, or what ever you want them to experience.

5. Using SMS One Way Marketing For Best Effect

As you can now see, Mobile phone marketing is a fantastic strategy for you to keep in constant contact with your customers. But, you want to differentiate yourself again from most local business owners out there by making it more than just a one-way conversation where you are always selling stuff. Instead, also use it to connect with people and build a sense of community with them.

In the end, the people you are communication with will really appreciate this about you and tell others about your business. Remember, people do business with businesses they know, like, and trust.
This is when they will start buying from you. Then you can ask them for their feedback and opinions and get some helpful data on them about how you may serve them better in the future. his is where it gets to be a lot of fun.

Want to find out more about mobile local marketing, then visit Eric Henderson’s site on how to choose the best mobile marketing consultants for your needs starting today.
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Facebook And Twitter Marketing For Your Business

People are updating their Facebook accounts and sending tweets on their Twitter accounts from just about anywhere. From airports to school cafeterias and from restaurants to workstations, people are actively using social networking sites to stay connected, network and share ideas. This is partly because mobile phones are now able to access these sites and partly because these platforms have made networking simple and fast. Hence, the popularity of Facebook and Twitter marketing to promote businesses is growing.

Facebook and Twitter Marketing: A Few Facts

While many people use social networking sites to stay connected with family and friends, there is a growing trend of Facebook and Twitter marketing as well. The reason for this trend is clear from the following facts.

Facebook facts

Facebook has taken the world by storm by rapidly increasing in fan following. According to the 2010 statistics:

1. Facebook has over 400 million active online users.

2. 50% of active users log on to their account every day.

3. More than 5 billion content pieces are shared every week.

4. More than 1.5 billion local businesses have their profile pages on Facebook.

Twitter facts

With Twitter, you can grow your base of followers. According to the 2010 Twitter statistics:

1. Twitter has over one billion registered users.

2. New users are signing up at the rate of three million per day.

3. 75% of its traffic comes from third party applications.

4. There are average 55 million tweets per day, nearly half of which are business related tweets.

These statistics speak volumes about the growing popularity of Facebook and Twitter marketing. To take advantage of these networking sites, it is essential to maintain attractive profile pages with relevant content to reflect your business identity and reputation.

Advantages of Facebook and Twitter Marketing

There are numerous benefits of Facebook and Twitter marketing, such as:

1. You can build your virtual personality on these websites and talk to people about their reactions, preferences and experiences.

2. You can build a large client base across the globe.

3. Social media can prove to be a self-sustaining marketing tool for your business for many years to come.

4. Facebook and Twitter allow people to identify and connect to your brand.

If you are willing to know more about social media marketing strategies, then you must read the book Sales 3dot0-the new cont@ct sport. You can get this book from Newcontactsport.com. Go get it!
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Finding Local Internet Marketing For Local Businesses

When searching for Local Internet Marketing for Local Businesses, the first thing you should consider is what you are looking for and what will help improve your business. With a lot of different companies and services available, you should look around different websites to get an idea what can help you.

The first place to start with is your website, assuming that you have one. A website designer can help you with this. You can keep it simple and have the online equivalent of a brochure, giving the same kind of detail that you would give them at a trade show or community event.

You may have seen videos online about SEO or Search Engine Optimisation. Essentially, this means getting your website to the top of search engine results. The right keywords are the first step in achieving this. Other methods that can help get your site to the top of results include listing websites and article submissions.

Alternatively, you may want a more detailed website, one that entices them into purchasing your goods and then has the secure payment system in place in order to do that. This option is likely to be more expensive so it is worth bearing in mind when talking to a website designer. Make sure you are clear about what you want. It is often a good idea to look at similar websites to give them an idea of what kind of site suits your needs.

However there are other ways of getting more results. For example you could submit articles with the same keywords. As well as getting more results it is also a good chance to inform people about your business and get more potential contacts and sales. Some businesses have managed to get traditional print media articles on the back of successful articles and blogs. If they had tried to get in themselves it would have probably proven either a lot more expensive or taken a lot more time.

Social networking is another great option for internet marketing. As well as getting new potential clients, it is a great of getting in touch with other local businesses. While more local stores are being threatened by chain outlets, it is possible for companies to make informal alliances, encouraging people to keep money in the local economy. A good way to do this is to exchange links between other local stores. As well as showing solidarity with the local community, it also adds to the traffic on your website so is well worth taking the time to do.

Social networking is a fantastic tool to use, especially to keep informed about upcoming local events. They are also a great way of getting contacts and if you are clever you can often get discounts on services. With a balanced approach, you will create long term contacts that will help your business. Helping other local businesses will in turn create more brand loyalty to the local area and will benefit you with more sales.

Local Internet Marketing For Local Businesses will help you establish more contacts, get more traffic for your website and improve your brand image. Finding the right company will help you get the most from the internet.

Get the exclusive inside scoop on how to find the best Local Internet Marketing service for you business instantly in our LocalOnlineMarketing guide.
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7 Proven Small Business Marketing Ideas You Can Use Today

It may be getting more and more difficult for small businesses to compete with giant superstores like WalMart, but in one area the big boys just cannot compare: relationships.

Your small business may not be able to match the prices at Home Depot or Target, but here are seven ways you can make up for that will stellar customer service. By building relationships with your customers, you stand a much better chance of retaining that customer for life, and isn’t that better than a one time sale to a person you’ll never see again?

1. Contests: Holding a contest is a great way to market your business as a fun place, whether you’re a party planner or a dentist. Issue a press release to get the community involved, and you’ll not only earn new customers, but you’ll rediscover old ones as well.

2. Newsletters: Sending out a newsletter periodically is simply a way of keeping your businesses name in front of your clients. Newsletters can be sent by mail or electronically, and should contain some helpful advice, answer questions, and perhaps offer coupons to give your subscribers a reason to stay subscribed.

3. Seminars: Seminars are often thought of as a tool for business to business sales, but they can be useful in the business to consumer world as well. A bridal shop might hold a seminar for brides-to-be about wedding planning, or a computer store might hold a seminar to teach users about the latest operating system from Apple. New technology even makes it possible to host seminars online, so you can reach even more prospective clients without having to worry about scheduling and space constraints.

4. Articles: Articles are a useful tool for teaching your potential clients about your business or products. A store selling cookware could benefit from publishing articles about the proper care of their products, or how to cook with cast iron, or recipes in which specialty items like lemon zesters are used. Articles can be published in a variety of formats, both on and offline, as long as the article itself contains a link back to your business’ website, or other contact information.

5. Bonuses: Giving away a bonus with a purchase is a great way to build rapport with your clients. A hair salon that gives away shampoo with a color and cut or a printer who gives away a box of business cards with a ream of letterhead is going to have a lot more clients than those who don’t.

6. Coupons: Similar to bonuses, coupons give your customer the feeling that you care about them, that you’re giving away something just for them. Careful placement and tracking of coupons can also help refine your marketing efforts to maximize your ROI.

7. Donations: Donating your professional services or consumer products is a feel good way of gaining exposure in the community–and let’s not forget the tax benefits. Participation in fundraising events for your favorite charity, donating prizes or space for a gathering, or even paying for printing costs (with a blurb) are all good ways to get your business out there in front of potential customers.

Orchestrating all this can seem like a hassle, but if you have a business website that’s a good place to keep your visitors up to date with the latest events you’re planning.

InAreaCode.com is the world’s only area code dependent Internet yellow pages, and the only yellow page directory which allows you to communicate directly with your potential client. Using these and other small business marketing ideas is the perfect way to get your business found by your target audience: consumers in YOUR area code.
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Marketing Ideas for Small Businesses

There are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.

Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog.

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Create Instructional Videos. Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist.

Get Ad Promo Credits. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
Reddit. Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.

Be a Savvy Social Networker. Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.

Stumble Upon Advertising. If you want to try some paid advertising but you’re not looking to break the bank, Stumle Upon’s Paid Search Discovery could be for you. Paid Discovery delivers users straight to your site, ready to engage. What works best on Stumble Upon? Photography, visual assets, and humorous content.

DIY Infographics. Infographics are insanely powerful marketing tools. They’re visual eye candy, they’re easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Hiring a designer to make you an A+ infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind a bit of a challenge.
Give New Life to Old Data. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web. There are a ton of data studies and stats available on the internet.

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