Daily Archives: June 1, 2017

Selling Online for Small Businesses

Selling online for small businesses has become big business in modern times. An online presence is a must for almost every business in the 21st century and even more vital is the relevance and ease of use with which your customers find their online experience within your website.

One of the most important elements of your online presence is your domain name. Get it right and everyone will know where to find you; get it wrong and your customers will be lost.

You can buy domain names with a variety of extensions, including .co.uk, .org and .com , for a relatively low cost per year. Some web hosting companies even offer packages that could get your business online sooner than you think, by offering easy-to-use website templates and 24/7 IT support. You could even get eCommerce and eMarketing support under the one roof for additional low costs, meaning you can commence trading online in no time.

If your business is designed to sell online, you’ll know that you require three things: a domain name, a web hosting package and a website. Once you have purchased the appropriate URL for your website, you’ll want to concentrate on guaranteeing its connection to a web server for 24 hours a day. This way, your customers can purchase and pay for goods on your website at any time of the day, no matter where in the world they live. Using a web hosting company is ideal, as they can guarantee that your website is permanently online via their own web server.

When selling online, it’s important that your customers can make payments quickly and easily, so you’ll want to make sure that your website is associated with a reputable payment provider. Once your customers reach your website, you can begin to promote your products and sell to them, but in order for this to happen, it’s vital that you first drive traffic to your site.

E-marketing (or eMarketing) is a great way to proliferate your message to existing or potential customers and to promote your business online. You could find that your web hosting company offers you an eMarketing option within your web hosting package, but you can certainly add to this yourself. Marketing can take any number of forms, whether on or offline and it’s up to you to strike the right balance in tone when speaking and reaching out to your customers. You could consider e-mailing existing customers, purchasing online advertising space, or even marketing your website to press to gain additional coverage.

One of the most vital elements of any business is getting your branding right. As a small business, once you’ve made the key decisions regarding this, you can purchase your domain names to complement your business title and plans. Once you’ve decided on your URL, you can begin to build your website and begin your career in online retail almost immediately.

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
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Ingredients of branding solutions

“Your brand is your promise to the world! Make sure you don’t let the world down!” That may sound like something coming from the scriptures, or from some great sage! If you thought of some great sage, you would be somewhat right. Because every ‘brand guru’ of any stature would have uttered those words at some time or the other in his career. Perhaps you knew that already! Nevertheless, even though I may be guilty of repetition, I say that again. Not only that, I would go further, and venture to talk about branding services and what you must expect from your branding solutions provider.

In its barest form your brand is your logo or your tagline. But what makes the logo or the tagline a ‘brand’ is this – when a consumer sees the logo, she immediately thinks of your company by name; she also thinks of the product that you sell or one your products that she has used and is familiar with; or whenever there is talk in general about the type of products that you make, she immediately thinks of your specific product, your logo and your company name. It is this association between logo, tagline, company name and product that makes a ‘brand’. Without the instant recognition from logo to the company name or to the product, there is no brand.

What do you need to do to make your logo a ‘brand’? Your branding services consultant will guide you through the process. He has taken the trouble to understand your company, your business, your customers and your competitors. Simply, he has studied your company. He advises you on how to synchronise the goals you have set for your brand with the goals you have set for your company. He tells you what you must do to make sure that every part of your business, every person in your company, and every communication from the company, they all send out the same message. This is the very message that your brand conveys.

All the advice you receive from your branding solutions company will help you take action to synchronize the message that emanate from different parts of the company. All this advice and guidance from your brand strategy advisor can collectively be called as ‘branding services’ or ‘branding solutions’. This advice can cover many things – logo design, tagline creation, stationery design. It could also include articulating the company’s values or mission, and educating the company staff about that and about how to make that mission come alive. These are the ingredients of ‘branding services’ – something that you may expect from a reputable branding solutions provider.For more information visit us at : http://www.brandharvest.net/services.htm

From articulating the company’s vision and mission to creating a logo and tagline and on to making them all memorable to the consumer – these are the ingredients of a package of ‘branding services’ that your brand strategy consultant should provide.
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