Monthly Archives: January 2017

8 SEO Techniques To Master in 2015 For Local Companies

Is your marketing budget restricting your growth?

If you are a company doing business locally with restricted marketing budget you can use these SEO techniques to increase your customer base.

Here is a blog which will help local companies be found on the internet in 2015 by applying a few Search Engine Optimization (SEO) techniques.

1) Use Local Keywords
Keywords are the foundation of Search Engine Marketing. And focusing on local keywords will help you rank well in the search engine results as they have less competition. So choose wisely.

For example if you are an online cake shop in pune, India, choosing online cakes will not bring your search rank up as most cake shops in India are using that keyword. Instead choose local keyword like online cake shop pune or online cakes pune to rank better on search engines like google.

2) Create Great Content
Businesses need to capture their audiences’ (increasingly) short attention spans. Interesting website content that will provide some value or information can help you capture your audience attention and tell them who you are and what you are offering.

The first step to developing a good-to-great content is to know your target customer. Analyze whether your content is useful and worth reading and will your target customer learn anything from it. Add new content regularly to your website to keep it fresh and meaningful. Don’t forget to take advantage of visual content marketing, i.e. image rich content.

3) Add Videos
You don’t have to “go viral.” For small businesses, even a simple video ad will work wonders for your online marketing. If you are worried about the expense then there are some less expensive options to produce videos like animoto and screencast-o-matic.
Shoot a video that will provide some useful information to your target audience. Don’t stress too much on promoting your products or services. Upload the video to YouTube and don’t forget to link it back to your website or Blog.

4) Be Found on Social Media
Create social media accounts with Facebook, Twitter, Pinterest, Linkedin, Google+, Instagram and so on. Not all social media account will be suitable to your business type. Select only those social media accounts where you are most likely to find your target audience.
Have a business page for your company. Let your customers find you and follow your regular updates. Engage and connect with fans and followers. Listen to what they have to say for your product/service. Your customers will tell you “How you can provide a better experience”. Connect with your audience and extend your reach.

5) Start a Business Blog
If your company provides unique products or services, you should be blogging. Of course, the overall return on investment on a blog will vary from business to business. But there are some fundamental benefits to incorporate blogging that should not be overlooked. Blog articles gather links because they are interesting, informative, and not overly corporate or sales-focused. The benefit is that you get more links, better search engine rankings and more site traffic, which translates into more sales leads.

6) Take Advantage of Free Local Business Directories.
List your business on online directories. Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. There are many free directories to list your business.Listing your business on Google Places for Business should be at the top of your priority list.

7) Email Marketing Campaigns
Email marketing is an efficient, fast and cost effective way to promote your product or service. It is simple and quick to use, and it can help you reach an unprecedented number of potential customers while staying in touch with current customers.
The challenge here is to get prospective customers email id. You can encourage prospects to leave their email id in order to get something for free, like a free health check for their website or a free e-book.

8) Track Analytics and Check Out Your Competition

Make sure you track every lead that is generated on your website and analyze it on regular basis so that you can improve your marketing strategy as per the generated leads. Find out what your competitors are doing, get ideas and identify what marketing strategies your business needs to take efforts on.

Also read our article on 5 changes that will increase your online sales by 100 percent (http://gayatriglobalgroup.in/blog/5-changes-will-increase-online-sales-100-percent)

If you cannot implement these SEO techniques yourself then help is at hand…just pick up your phone and give us a ring on 0091 231230003 or email us on hello@gayatriglobalgorup.in . We are a profession SEO company hailing from Kolhapur, India. We would be glad to help you and increase your local business listing on search engines.

Original blog posted here on: http://gayatriglobalgroup.in/blog/8-seo-techniques-to-master-in-2015-for-local-companies

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5 Reasons for Small Businesses to Go Online

In today’s business world, if you want to be as successful as possible, you simply have to get online – and it’s easy to see why. So, if you haven’t taken your small business online yet, what’s your first plan of action to bring it onto the Web?

Thanks to the advent of technology and the Internet, consumers are able to shop virtually anywhere – their home, their office and even when they are on the go. Handheld devices have made it more important than ever for small businesses to have a presence on the World Wide Web. If you want to take your small business to the next level and you aren’t yet online, keep on reading to learn why it is so important for you to go online.

Top Reasons to Go Online

Still need a little more convincing? Keep on reading to find on 5 great reasons why you need to bring your small business online.

* Expand Your Reach

One of the biggest reasons to bring your small business online is that you have the ability to expand your reach. One of the biggest and most important factors of remaining successful is constantly attracting new clients. The World Wide Web literally expands the reach of your business to the, well – world! When you bring your small business online, you have the ability to sell your products to a global audience. Your small business in San Francisco could become a favorite place for people to shop in New York, Brazil and Paris!

* More Cost Effective

While traditional forms of advertising for your small business may be effective, they can also be costly. Print, radio and television ads can be very powerful means of advertising your business, but they usually come with hefty price tags. A website is much less expensive to build and to maintain, and it reaches an even bigger audience than traditional marketing methods, which means that you get a whole lot more bang for your buck when you bring your small business onto the Web.

* Get Social

When you bring your small business onto the Internet, you get to take advantage of another huge benefit; being social! Social media is one of the most powerful marketing tactics in today’s business world. When you consider that there are literally millions of people who use sites like Facebook, Twitter, Pinterest and YouTube on a daily basis, it only makes sense that they are a powerful marketing platform for businesses.

* Build Your Brand

Your brand is one of the most important aspects of your business, and a website can help you build that brand. Today’s consumers research before they buy a product, which means that the more confidence they have in your products, the more likely you will be to buy them. That being said, your website can serve as a powerful source for building your brand, which can help to build confidence and trust in your potential customers, turning them into definite customers. Include the option to allow your customers to leave feedback on your site and you’ll build your brand, and trust, in your business.

* Referrals, Referrals, Referrals

The Internet is a wonderful way to build referrals for your business. Whenever someone is impressed with your business and wants to recommend it to someone, they can easily do so by sharing links to your website on their own website, on their social media page, on a forum or in a number of other ways. The more referrals your website has, the more success your business will enjoy.

With these five benefits, it is easy to see why you should bring your small business onto the World Wide Web.

Jean Davis is a small business owner and she can attest to these retail business marketing tips and the benefits for your business to go online.
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Online Presence is Must for Small Businesses to be Successful

Online presence is the first step in exposing your small business to the world. These days, it is estimated that one third of the world’s population is using the Internet. It is very essential to understand the value of online presence, as the Internet is one of the best marketing platforms to target tremendous potential customers for your business. You can ignore this only to imperil the prospects of your business.

With the increasing number of Internet users globally, business owners should not ignore the effectiveness of online presence. Before it is too late on losing valuable business opportunities, you should consider having a website for your business. This article discusses the importance of online presence for small businesses.

Online presence educates customers on your products/services

Through online presence, you can educate and advise the clients/prospective clients about your services/products. By furnishing specific details of the product/service, location, contact numbers, way of delivery and so on, will not only help your consumers make the right choices, but also build your brand identity, which will ultimately lead to increase of your sales.

Can target local audience

One of the advantages of having website for your business is, you can target the local audience. Through online presence people will get to know about your business – the products, offers, discounts and other information related to your business. In this way you will not only reach the local audience, but also get global exposure. This will lead to your business growth.

By targeting the local audience first, you can know the response of the users. Look for their feedback and considering the feedback, you can make changes in the product/service accordingly. This will show what way to proceed in the markets other than local ones.

Brand Building

Customers are increasingly purchasing through the Internet. Creating a website for your business and keeping the same accessible to all will, therefore, help potential customers access your products/services online. Also, good advertisement of your business online builds brand awareness.

If your product/service is up to the expectations of user in quality of products/service offered by you, it forms a positive impression on your business in the minds of customers, which will increase in productivity and profitability. This will also lead to brand building, thus making more popular among the users.

Open for business 24/7

Online presence makes it possible for your business to stay open 24 hours a day, 7 days a week. This will allow potential customers accessible to your product/services at any given time. And if your business has an e-commerce option, then the customers can even purchase your products/services at their own convenient time.

Credible image

Having online presence will present a credible image of your business among customers, clients and prospective ones. With an attractive website that is accessible without developing technical errors, you can engage the attention of the visitors. Further, using quality content that is fresh, updated regularly, original and unique, you can make sure that customers decide to buy your product/service online. This way you will be ahead of competitors and there will be more chances of you generating business.

Customer feedback

Through online presence you can also know about your existing and potential customers and it will make it easy for your customers to give their valuable feedback or pose queries related to the products/services of your business website. This helps the business to improve and build good customer relationship.

Less expensive

Being present online for your business is inexpensive compared to any other means of business promotion. Selling through online presence is much cheaper compared to traditional media. Further, it is economical to promote your product/service online. User, customers, clients all take the advantage of presence of your business online.

For small businesses, online presence is, thus, significant. Small business owners need, therefore, to have strong and effective web presence and adopt marketing strategies, to convert customers into loyal customers in their business.

Knowledge-4-success.com is a website mainly dedicated to small businesses. It offers small business owners a wide range of insightful and informative articles covering various topics on business planning, books to read, self-development, technology, marketing and many more that could help small businesses survive and succeed in today’s competitive world.
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Mobile Application Development For Small Businesses

Whether the requirement is to expand your business locally or globally within a very short duration of time, mobile apps marketing must be involved. Mobile marketing campaign can be successfully done if you have developed cell phone apps in a very professional way. There should not be any kinds of difficulties for users to access these applications as per their specific needs and requirements. Whether you have owned a small business or medium-sized business, you can’t increase your online business without involvement of cell phone marketing. As there are millions even billions of cell phone users worldwide, it’s one of the most convenient options to market your product or services through this channel.

There are some misconceptions among many businessmen that mobile application development for small businesses would be expensive deals but the reality is not like that. If you see it for business perspectives in terms of profits or gains, you will find that it’s one of the most effective marketing methods that are helpful for businesses according to businessmen’s financial budget. For this, it’s one of the most important things that mobile apps should be developed by a prominent company that has been made well reputation in developing various kinds of cell phone apps for many years according to customers’ custom needs and requirements.

During mobile apps development for small businesses, you must be sure that applications should be developed for different mobile operating systems including Android, Symbian, Windows, Blackberry, iOS along with many others. You can’t get maximum consumers if you do not develop these applications for distinct cell phone operating system. Cross cell phone application development are also done in this advanced techno arena in which a common application can run on all mobile operating system. Although, development cost of these apps are expensive but it’s considered to be very convenient for users. Hence, if your budget allows, you should go for development of cross platform mobile apps.

Being a novice businessman in the market, you should gather more information about various mobile applications that are very popular and frequently used by customers in USA along with the rest part of the world. This will help you to understand various features for some popular apps so that you could decide what features should be in your cell phone apps. You should be developed these apps as per your special business as well as marketing needs and requirements. Moreover, these should be done within your financial budget. As far as reputed cell phone app development companies are concerned, you can get detailed information about them online.

Mobile Application Builder Local Mobile App Marketing is one of the most reputed marketing firms, which provides local mobile marketing in USA, Android mobile apps development along with many other services at affordable costs. For More Information Please Visit: Mobile Application Development
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How to Use Social Media in Marketing for Small and Large Businesses

Social Media in Marketing has fast become a must for any business but none more so than for the smaller business.

It is a sure way of raising your overall business profile on line and creates opportunities for you to explore other avenues to market with guaranteed success.

Social Media Marketing evolved from a combination of on line and traditional marketing driven by elements of customer relationship marketing and direct marketing.

It was only fifteen years ago that advertising moguls like David Ogilvy were saying that one day we’d all be walking around with mini computers strapped to our wrists and running our businesses from those. They were not far wrong!

Today social media have made it easy and cost effective for small business owners to strategise, set up and manage their own marketing and advertising campaigns with ease.

Microsites like Facebook and Twitter allow anyone in business to monitor and feed an audience, following their likes and dislikes, their links and general thoughts about a brand or service offered.

Networking sites like LinkedIn have taken business seriously on line and provided in depth profiles of people and their businesses allowing you to connect with millions of others, in a short space of time, that would normally have taken you years to achieve.

Business Blogging has become more media rich with the introduction of blogs to website creating a whole new genre of ‘marketing hub’.

Video is sky rocketing to the forefront of on line marketing with the latest changes at Google and the never ending task of filtering the plethora of websites on the world wide web. Video is working it’s charm on social media sites as audiences demand more entertainment than information these days and it provides the perfect mix of both and complies with Google’s latest demands for ‘less is more’ in terms of content.

With all of these tools easily available to every business owner, how do you decide which ones to use and how do you use them?

Latest trends show that every business, from the smallest to the biggest, should have profiles on the four basic tools – Facebook, LinkedIn, Blogsite and – (no not Twitter!) YouTube.

Gone are the days when writing keyworded copy was ‘king’. Harness the power of video and use it to speak directly to your audience. Video shows your prospective clients just who you are and speeds up the ‘ambient intimacy’ that is created online allowing the development of trust between buyer and seller to develop at a faster rate.

Video also allows you to show case product, highlight services, interview staff and customers and show testimonials.

People often ask if they can just use a microsite to advertise on line like Facebook and yes, this is doable however you never own a microsite. Facebook change the rules all the time and can revoke you user capabilities at any time.

Using a blog that is registered to you is the best way to create a ‘hub’ for all you on line marketing activities. Blog sites and websites have merged a lot in terms of functionality now but adding a blog to your e-comm site will certainly help drive relevancy and ranking as it allows you to change material on a daily basis.

To start your own marketing campaign on social media register with the main tools and create profiles for yourself there. Ensure that each tool is linked to the other and transfers information easily. Then determine a strategy to use those tools in a way that best represents your business eg: an information delivery strategy, a sales strategy, a sharing strategy.

Draw it out. A graphic image of how it should work from tool to tool will help you determine the process to ensure that content is spread correctly to ensure your audience expectations are met.

Consider your tone of delivery, the content you are going to use, how each tool will play it’s part in the process, your calls to action, your target market and what they want to hear from you.

Then move on to the intricacies of each tool eg: how often will you post on Twitter, update your Facebook page status, write a blog post, post a video tip? It all has bearing on your strategy and approach but more importantly, it has bearing on your time availability to fulfil this marketing function.

Social Media is not a quick fix. It is a long term activity to increase your on line visibility and within that activity you may introduce short campaigns and promotions to stimulate sales and other actions from your audience.

Jane van Velsen is the founder of the Social Media Shop http://www.socialmediashop.co.uk – a social media agency – and The Right Writer http://www.therightwriter.co.uk – a content management company – based in Oxfordshire representinga wide variety of clients within retail, business to business, consumer and industrial sectors of business providing comprehensive strategies, set up, implementation and management of social media marketing.
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High Traffic Websites for Local Businesses

Every year that goes by makes it more and more essential for any local business marketing plan to contain a strong, if not primary, focus in online marketing. There are many different factors that dictate whether a small local business succeeds or fails but the fact is that most of them fail. If you have a website that is generating massive amounts of traffic, there is a very good chance that you will be able to include your website among the successful small businesses out there. However, before you can start simply driving all those visitors to your webpage, you need to make sure that you are ready to deal with the massive influx of traffic that may accompany that and the extra pressure that may place on your business.

One of the most vital elements of preparing your website for that rush of traffic is to ensure that you have as many things automated as possible. This is going to save you massive amounts of time, because a high traffic website generates many times more people visiting the site than would ever visit a regular store. And, if you had to deal with each person or inquiry individually, you would likely never get any real work done. However, if you have an auto responder email campaign established, an online store that functions properly, and possibly even by outsourcing your customer service responses, you can guarantee that the website operates as smoothly and autonomously as possible. Testing is essential because, if any of these functions do not work or work improperly, you will quickly end up with thousands of dissatisfied customers who will do nothing but tell others about how poorly your website operates. Local business marketing relies heavily on customer satisfaction, and part of that is a website that functions properly.

After you have tested your site and ensured that all of your automated features are working as you have planned, it is time for you to start guiding massive amounts of traffic towards that web page. The two easiest ways to do this are through either SEO or through PPC campaigns. SEO refers to search engine optimization. This is the art of making the search engines find your website and list it higher in their rankings when people search for a particular term. PPC is pay per click, where you will pay a small amount every time someone clicks on one of your posted links.

Scott Gallagher is the author of an internet marketing book. With exceptional knowledge of internet marketing for small business, Scott is also becoming an expert with Courier Company Marketing Solutions.
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Bradley Agnew – The Digital Accelerator®, Serial Entrepreneur & Award-Winning Digital Strategist – The Digital Accelerator® Podcast: Digital Marketing | Online Business | Entrepreneurship | Small Business Growth


Bradley Agnew – The Digital Accelerator®, Serial Entrepreneur & Award-Winning Digital Strategist – The Digital Accelerator® Podcast: Digital Marketing | Online Business | Entrepreneurship | Small Business Growth
from The Digital Accelerator® Podcast: Digital Marketing | Online Business | Entrepreneurship | Small Business Growth
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View Details about Bradley Agnew – The Digital Accelerator®, Serial Entrepreneur & Award-Winning Digital Strategist

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Kent Martin via The 2GuysTalking Podcast Network – The Small Business Communications Transcripted Podcast from 2GuysTalking


Kent Martin via The 2GuysTalking Podcast Network – The Small Business Communications Transcripted Podcast from 2GuysTalking
from The Small Business Communications Transcripted Podcast from 2GuysTalking
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View Details about Kent Martin via The 2GuysTalking Podcast Network

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How to Promote Small Businesses on the Internet

Small business marketing online is made up of four primary tactics. Although there are many more ways to market a business online, focusing on these four should provide more than enough for any company to concentrate on while they are gearing up their online marketing methods. These methods are SEO, or search engine optimization, PPC, or pay per click marketing, email marketing, and paid advertising other than PPC. SEO refers to the art of getting your web site listed higher in the rankings when a potential customer searches on Google for any given keyword.

PPC is the business of buying clicks on a link to your website for a relatively low fee. These links will show up in a sponsored ad section when an internet user searches for a related keyword. Email marketing involves compiling a list of your customers’ email information and marketing to them with a variety of emails; similar to the old fashioned direct mail campaigns. Purchased advertising is rather like purchasing an ad in a newspaper, but we are referring to something more like a billboard ad for the internet. These four methods, alone or in combination, will help to further promote your business online.

Small business marketing, with relatively little startup capital for their online initiatives, will probably want to first concentrate on SEO. There are a great many things that you can do to improve your site’s rankings in the search engine results. Many will cost little or no money and rely mostly on an investment of time to learn about SEO and to implement the strategies, such as building back links from quality sites with related content. Of course, if you have the money, there are plenty of great SEO companies out there who can help your site rise quickly in the rankings.

Email marketing is also a quite affordable method of marketing your business online. Small business marketing online needs to rely on these lower cost methods as a way of improving that expenditure profit ratio. These methods have proven to be very effective in doing exactly that with a great many businesses. The larger your email list, the greater your regular sales will be. This is primarily due to the fact that you can use that list to promote a wide variety of specials, sales, and new products to your customers. A responsive list that is sold to effectively, with a great email campaign, can be the single most profitable method of online marketing for many, so much so that many books have been written on this subject alone.

Scott Gallagher is an author of an internet marketing book. With exceptional knowledge of internet marketing for small business, Scott is also becoming an expert with Courier Marketing Solutions.
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How Social Media Helps Small Businesses Expand Their Reach

As the technology world around us evolves, being in the know can only help to better your business sales and growth. We have all heard the expression “get with the times!” And that saying speaks to no market as powerfully as it does with the ever changing social media platforms that have us all tuned into our mobile devices on a frequent basis.

Being a small business in a big world can be tough, but it doesn’t have to be. Using your social media platforms as tools to increase the number of clients you reach is one way to survive and flourish while most small businesses are having trouble getting off the ground. Finding a well-respected and knowledgeable social media management team can bring even more benefits to not just your wallet, but your long term success as well. So, you might ask, how do I make it work for my business? Here’s how.

Language Isn’t Just Words

In the world of social media, language is so much more than the words that come out of our mouth. Instagram, Facebook, Twitter, Vine, are all successful social media platforms that bring new customers to businesses every day. And many of them do this without saying one word at all. Images, videos, infographics, and audio content are just a few ways of engaging more customers and increasing the number of people that become familiar with your business. Using these as the language of your company can help you to stand out against your competition. And while entertaining your customers, you are actually providing them with information on what you are selling and generating new leads to bring more business to your door.

Know What’s Hot

Trends are everything these days. In a split second, you can go from the hottest topic on all social outlets to yesterday’s news. Small business can literally go viral and turn into multi-million dollar corporations with a positive reaction from just one person on the right social media platform. Know what is current and relevant and appeal to your niche market and your target audience, and your business potential is limitless. There are even outlets you can use that do the work for you. Social-searcher.com will actually weigh in on what posts are doing well, what keywords are essential, and what changes would benefit your overall results.

Less Time Amounts to Less Expenses

As any sought after web designer will tell you, timing is everything. Working smart in the business world today helps save money and get the most out of your time. Good web developers are trained in bringing you more business without making you put in any more work than you are already doing. Posting updates, sending e-mails, sending text massages, and improving social media content can all be done in auto mode. What that means is e-mails can you automatically generated and sent where they need to go without you having to lift a finger. Same goes for text messages. And social media posts can be scheduled ahead of time so you aren’t having to hop on the computer each day at a certain time. This leaves you more time to focus on other projects and improve your business.

Embrace the Change

While so many of us become set in our ways, the rules of being successful in the business world are change up or give up! Sometimes it seems that the world of technology is spinning so fast that if we turn our heads for one day, we fall behind. This is absolutely true! Just when you get used to one social media platform and learn how to utilize it to your benefit, a new one surfaces and you are back to square one. Allowing your business to continually transform to be relevant with your niche market is essential or you might as well give up. And just think how many more customers are out there looking for what you have got when some of your competition chooses to give up!

Getting on board with your business’ social media platforms does nothing but help you succeed. Just check out how much of your competition is already posting on Facebook or tweeting on Twitter. Not only does this draw in more prospective customers, if allows your current customers to deliver feedback, request changes or new ideas, and you can actually keep an eye on what your competition is doing at the same time! Visit our website to see how we can incorporate social media marketing into your small business today. You would be surprised what some more “likes” can do for your business!

This is the syndicated copy of an original article posted at HummingBirdWebDesign.com.

Nancy Verdi designs dynamic and affordable websites for start-ups, small businesses and organizations by utilizing the most current technology and CMS. You can reach her at: nancy@hummingbirdwebdesign.com
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