Monthly Archives: November 2016

Benefits of Local SEO for Small Businesses

A bulk of revenue for small businesses comes from its local area. Businesses must streamline their marketing strategies and efforts in such a way that the local market is thoroughly covered. Local Search Engine Optimization is a reliable marketing tool that gives business a feasible option to increase sales from its local area.

A study by TMP/comScore has revealed that 61% of local searches lead to a purchase. It was also found that nearly 80% of the customers searching locally, follow up office via a phone call or in-store visit or a purchase. Customers these days are checking the details about products, particularly in their local area before purchasing.

Google, one of the major search engines, knows that customers are looking for products or services in their local area. That is why it makes sure that local results appear above the organic results. In view of these observations, it becomes increasingly important for a small business to be actively present in local searches. Read further to know more about the role played by local SEO in adding value to a small business.

Get brand recognition
Brand recognition is the degree to which your customers are able to recognize your products or services. Local SEO helps in improving the visibility of your brand before the potential customers in your local area. Frequent exposure of your brand to your customers leads to enhanced brand recognition, which may eventually lead the customer to a purchase.

Improves website visibility on local listings
Local SEO attracts potential customers to your website. This is done by ranking your business higher in their local search results. A customer finds it comfortable to deal with businesses in his/her local area. By purchasing products from a local supplier, he/she eliminates unnecessary transportation and middlemen costs. So, when you are found in his/her local search results, chances are more that your business gets a new customer.

Website traffic and leads
According to Search Engine Watch, around 60% of the clicks in Google search results are taken by the results in the top three rankings. By investing in a Local SEO campaign, a business will be promoted higher in the local search results. This causes more number of people to click on the website. With an increase in traffic coming to the website, the number or prospective customers also increases, which may lead to increased sales.

Increases earning potential
Local SEO offers a business tremendous potential to increase earnings. The revenue you generate by using Local SEO will be many times higher than the investment with which you start. The improved visibility that a Local SEO provides will help a business in maximizing sales, leading to revenue generation.

In today’s competition, having a website alone does not signify a good online presence. Businesses must take significant steps to reach targeted customers. With a good SEO campaign in place, a small business can get maximum benefits even if it is not nationally well-known. With more and more customers preferring to buy locally, optimizing your website for local searches is one such step, which can be both feasible and effective.

Marvist offers small business Internet marketing solutions to its clients globally. It provides professional seo services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.
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Dick Larkin, Small Business Commando Marketing Specialist – Commando Marketing | Dick Larkin’s creative guerilla marketing tactics for entrepreneurs

Dick Larkin, Small Business Commando Marketing Specialist – Commando Marketing | Dick Larkin’s creative guerilla marketing tactics for entrepreneurs
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The Basics of Small Business Internet Marketing

In times past, small businesses often had only one form of marketing: word of mouth from their clients. This marketing technique only worked for their local area, however. But with the advent of the internet, small businesses can get their name out to millions of potential customers. When it comes down to it, it’s really hard for any business to survive in the market today without making use of the many different ways of doing small business online marketing.

The internet allows small businesses to reach out far beyond their local market to consumers around the world. However, simply being online is not quite enough. If you’re ready to try to reach all these potential customers, you need to know all there is to know about internet marketing for small business leaders. Why? Well, mostly because every small business is online, and the competition is ferocious. Therefore, you have to know how to make your business stand out.

To do this, look at what your competition has to offer and how they do marketing. Then try to come up with a way to put a spin on your services or products that makes them a little bit different from what these other businesses are offering. One of the best things about small business online marketing is that many of the same tools used by huge companies are available to you as well; the internet equalizes all businesses, giving you the ability to complete with these larger corporations.

The key to successfully utilizing the internet for marketing your small business is ranking high in search engine results. When anyone searches in the internet for something you produce or a service you offer, you want the search engine, whether it is Google, Yahoo, MSN, or any of the other engines out there, you want your website to be near the top of the first page. Why? The reason is because people rarely look beyond this first page of results. This means if you can get your site ranked in the top ten, you can easily beat out any competition because customers won’t even look at their sites.

These two strategies will help you bring in more customers to your business by making your website more visible and your products and services sound different from your competitors. However, the only way you can truly success with an online business is to start out with a well-thought out business plan. Many small businesses fail because they don’t have a long term goal to work towards and a business and marketing plan to achieve that goal.

Scott Gallagher is the author of an internet marketing course. With exceptional knowledge of marketing for small business, Scott is also becoming an expert with Courier Marketing Solutions.
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SEO For Small Businesses

It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?

Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.

Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.

When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.

Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.

SEOSapien is a SEO Company. Find all our Services and SEO Pricing at
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Marketing Your Small Business on the Internet

It used to be that small businesses had to rely on clients in their general area for them to be successful. That was before the internet exploded onto the scene. In recent years, our society has become more dependent on this cyber marketplace. In fact, it’s hard to imagine a business surviving in today’s world without taking advantage of small business online marketing techniques.

Marketing on the internet allows your small business to reach a global market. If you are ready to lead your business into this ever growing area, there are a few things you can do to increase your chances for success. With online competition always increasing, it’s important to make yourself as unique as possible. You have to find a way to stand out from your competitors. Research the other businesses that offer the same types of products and services that you do, and try to find a niche that is different from what everyone else is offering. The nice thing about small business internet marketing is that you don’t have to be as big as your rivals to compete with them. You just have to find something different that your targeted consumers want.

Search engine results are the real keys to success in internet marketing for small businesses. This means that when consumers try to find products and services by using one of the major search engines, such as Yahoo, Google, or MSN, you want your website to be one of the first ones listed when the results come up. To make this happen, the content on each page of your site must contain the various words or phrases that consumers are likely to use when they search a certain topic. This will ensure that your website ranks among the top with the search engines. If this is done properly, you can beat your competition by simply being listed higher than them on search results.

Both of the strategies listed above are designed to make your business more visible in the online community than your competitors. If consumers don’t know you are out there, even the highest quality products and services won’t do you any good. The only way to ensure success, when it comes to internet marketing, is to develop a solid plan before you start. The number one reason for most business failures is that they didn’t have a good marketing plan, or didn’t follow through on it.

Scott Gallagher is an author of an internet marketing ebook. With exceptional knowledge of small business online marketing, Scott is also becoming an expert with Local Internet Marketing.
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Jory Holness: Internet Marketing Warrior, Social Media Marketer, Small Business Entrepreneur and Motivation Maker. – Motivated Marketer | Internet Marketing Mixed with Motivation for Inspiring Entrepreneurs!

Jory Holness: Internet Marketing Warrior, Social Media Marketer, Small Business Entrepreneur and Motivation Maker. – Motivated Marketer | Internet Marketing Mixed with Motivation for Inspiring Entrepreneurs!
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