Is your business in a hurry to get noticed? Call a cab and take advantage of taxi advertising. Advertisers have a lot of opportunities to make an impression on consumers with transport advertising – a medium which is quite literally going places.
Cabbies in London and elsewhere across the UK and internationally have an intimate understanding of the streets of their cities. Unfortunately, the same cannot be said about businesses and taxi advertising; some of the best vehicle advertising you can find anywhere.
As the adage goes, you need to be where the consumers are – and taxi advertising lets you be just about anywhere and everywhere! Cab advertising can appear on all sides of a taxi and full advertising wraps are available so you can literally have a moving billboard of your own. Advertising has even moved to the inside of taxis, with LCD screen advertising and video adverts playing for the passengers. These new taxi advertising technologies have been in use for a few years in major cities like London and New York and are now showing up everywhere.
Bringing cab advertising to passengers offers an advertiser a truly captive audience. Like lift advertising(or elevator advertising for US readers), there is simply no way to avoid these adverts. This is a very strong argument for taxi advertising; just finding an advertiser who wouldn’t appreciate this kind of access.
Advertising in taxis allows for a longer impression to be made than with elevator advertising, increasing the value of the captive audience represented by taxi passengers.
Then there are the numbers: the average cabbie in London picks up somewhere around 15-20 passengers daily, or about 90 a week. Suppose you run a taxi advertising campaign with 20 cabs. In one week, you’ll reach approximately 1800 consumers with your video advertisements – not too shabby; and that’s just the interior of the cab! Assuming your campaign runs on the interior and exterior of the vehicle, you can create a lot of consumer awareness in a short time.
Advertising placement in the outside of taxis reaches even more impressive numbers of viewers. Admittedly, you’re not going to get the full attention of everyone who sees your taxi advertising pass by, but there are cab advertising campaigns which make the excellent use of the medium. A vehicle advertising campaign which has been created specifically with taxis in mind can have a significant impact and go a long way towards building brand identity. In fact, taxi advertising is an excellent medium for branding campaigns. A mobile advertisement needs to bear a message which can be read and absorbed in the shortest possible time. This isn’t to say that you can’t successfully advertise a specific product or service with a cab advertising campaign, but your taxi advertising has to be tailored to this unique medium.
The rates for taxi advertising and other transport advertising depend on the company selling the space and the particulars of your campaign. You can get the best rates and the highest return on investment from this outdoor advertising format by negotiating with an experienced outdoor advertising company.